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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - Bill Schley; Carl Nichols Jr.
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ISBN: 1591841127

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Too many companies think that splashy advertising and cool packaging is the same thing as branding. Marketers talk about brand charisma or brand warfare, spend millions on entertaining ads starring dancing chimpanzees or cowboys herding cats, but fail to differentiate their product or give consumers a real reason to pay attention. Then they wonder why their campaigns fail. This in-your-face, down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can trust you to deliver consistently. It offers a unique eight-week program that can help any company create a #1 brand by focusing on the one big idea that will make people really want your product or service. The same principles apply to Ford Motor Company and Frankie’s Lawn & Garden shop. Schley and Nichols teach readers how to: • abandon their precious lists of features and benefits • focus on a simple, singular message • distill a killer dominant selling idea • roll out a new brand identity For anyone who wants to harness the true power of branding, this enjoyable book is the place to start. accounting,advertising,business and investing,marketing,marketing and sales,product management Marketing & Sales, Portfolio Hardcover

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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - Schley, Bill / Nichols, Carl
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Schley, Bill / Nichols, Carl:
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - gebrauchtes Buch

ISBN: 9781591841128

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Too many companies think that splashy advertising and cool packaging is the same thing as branding. Marketers talk about brand charisma or brand warfare, spend millions on entertaining ads starring dancing chimpanzees or cowboys herding cats, but fail to differentiate their product or give consumers a real reason to pay attention. Then they wonder why their campaigns fail. This in-your-face, down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can trust you to deliver consistently. It offers a unique eight-week program that can help any company create a #1 brand by focusing on the one big idea that will make people really want your product or service. The same principles apply to Ford Motor Company and Frankieas Lawn & Garden shop. Schley and Nichols teach readers how to: a abandon their precious lists of features and benefits a focus on a simple, singular message a distill a killer dominant selling idea a roll out a new brand identity For anyone who wants to harness the true power of branding, this enjoyable book is the place to start. Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea Schley, Bill / Nichols, Carl, Portfolio

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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - Schley, Bill, Nichols Jr., Carl
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Portfolio Hardcover. Used - Good. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Portfolio Hardcover

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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - Schley, Bill, Nichols Jr., Carl
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Schley, Bill, Nichols Jr., Carl:
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - gebunden oder broschiert

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Portfolio Hardcover. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities., Portfolio Hardcover

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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - Bill Schley; Carl Nichols Jr
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Bill Schley; Carl Nichols Jr:
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - gebunden oder broschiert

2005, ISBN: 9781591841128

ID: 497012631

Portfolio Hardcover, 2005-11-17. Hardcover. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., Portfolio Hardcover, 2005-11-17

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Details zum Buch
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
Autor:

Schley, Bill; Nichols, Carl

Titel:

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

ISBN-Nummer:

Offering a unique eight-week program that can help any company create a #1 brand, this down-to-earth guide explains that by focusing on the one big idea, businesses can make people really want their product or service.

Detailangaben zum Buch - Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea


EAN (ISBN-13): 9781591841128
ISBN (ISBN-10): 1591841127
Gebundene Ausgabe
Erscheinungsjahr: 2005
Herausgeber: Portfolio
222 Seiten
Gewicht: 0,340 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.05.2007 06:31:33
Buch zuletzt gefunden am 03.07.2017 11:54:36
ISBN/EAN: 1591841127

ISBN - alternative Schreibweisen:
1-59184-112-7, 978-1-59184-112-8


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