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Transitioned Media - Gali Einav
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ISBN: 9781441960986

[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of 'citizen' journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 242x155x18 mm, 165, [GW: 434g], offene Rechnung (Vorkasse vorbehalten), PayPal, Kreditkarte, Banküberweisung, Internationaler Versand

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Transitioned Media: A Turning Point Into the Digital Realm - Einav, Gali
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The conversion from analog to digital television in the United States in 2009 represents the latest milestone in the evolution of the media industry, which operates at the confluence of technology, economics, culture, and policy. As digital technologies continue to accelerate the pace of change in all facets of our lives, especially with respect to communication and entertainment, researchers are exploring the ways in which social interaction is influenced by these technologies. Transitioned Media brings together leading academics and media industry insiders to identify and analyze the most current trends and issues, covering such topics as the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and the rise of "citizen" journalism, art and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Transitioned Media: A Turning Point Into the Digital Realm Einav, Gali, Springer

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Transitioned Media - Gali Einav
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[ED: Buch], [PU: Springer-Verlag GmbH], Neuware - The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. emTransitioned Media/em brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of 'citizen' journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future., DE, [SC: 0.00], Neuware, gewerbliches Angebot, FixedPrice, 165, [GW: 434g], offene Rechnung (Vorkasse vorbehalten), PayPal, Banküberweisung

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Transitioned Media
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2010, ISBN: 9781441960986

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A Turning Point into the Digital Realm The Economics of Information, Communication and Entertainment. Auflage 2010 A Turning Point into the Digital Realm The Economics of Information, Communication and Entertainment. Auflage 2010 Bücher > Wissenschaft > Wirtschaftswissenschaft, [PU: Springer]

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Transitioned Media - Gali Einav
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2010, ISBN: 9781441960986

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Details zum Buch
Transitioned Media
Autor:

Gali Einav

Titel:
ISBN-Nummer:

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. TOC:Acknowledgments Foreword Content Flows From Anyone to Everyone --Darcy Gerbarg 1. Introduction: The End of Media As We Know It? --Gali Einav Part 1: The Changing World of Advertising and Consumer Behavior 2. TV for the 21st Century: The Video Ad Model in Transition --Adam Gerberg and Rick Mandler 3. Branded Entertainment: How Advertisers and Networks are Working Together to Reach Consumers in the New Media Environment --Rachel Mueller-Lust 4. Evolution of Cross Platform Media Use in the United States --Horst Stipp Part 2: The Changing Face of Traditional Media : The News Business Case Study 5. We Interrupt this Program--Jeff Gralnick 6. Mobile Social Networking and the News--Laura Forlano 7. Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere --John Kelly Part 3: Media Reinvented; Case Studies of Transitioning into a Digital Age 8. The Transition to Digital TV: A Case Study of HDTV--John Carey 9. The Fat Lady Still Sings: Bringing Music into the Digital Age--Lydia Loizides 10. The Transition into the Digital Film Age --Kristen Daly 11. Thumb Wars: Body and Mind in Video Games--Liel Leibovitz About the Editor and Contributors Index

Detailangaben zum Buch - Transitioned Media


EAN (ISBN-13): 9781441960986
ISBN (ISBN-10): 1441960988
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Springer-Verlag GmbH
165 Seiten
Gewicht: 0,434 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.06.2009 19:44:22
Buch zuletzt gefunden am 07.10.2017 16:54:54
ISBN/EAN: 1441960988

ISBN - alternative Schreibweisen:
1-4419-6098-8, 978-1-4419-6098-6


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