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Perspectives on Social Media Marketing - Stephanie Agresta, B. Bonin Bough, Jason I. Miletsky
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Stephanie Agresta, B. Bonin Bough, Jason I. Miletsky:
Perspectives on Social Media Marketing - Taschenbuch

ISBN: 1435456521

[SR: 1077258], Paperback, [EAN: 9781435456525], Cengage Learning PTR, Cengage Learning PTR, Book, [PU: Cengage Learning PTR], Cengage Learning PTR, PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more., 541256, E-Commerce, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books, 3563, Web Marketing, 549726, Business Technology, 5, Computers & Technology, 1000, Subjects, 283155, Books, 6133992011, Social Media, 69766, Internet & Social Media, 5, Computers & Technology, 1000, Subjects, 283155, Books, 6133993011, Social Media for Business, 69766, Internet & Social Media, 5, Computers & Technology, 1000, Subjects, 283155, Books, 5267708011, Schools & Teaching, 3048961, Certification & Development, 8975350011, Common Core, 266134, Computers & Technology, 69828, Counseling, 8975356011, Curriculum & Lesson Plans, 266133, Distance & Online Learning, 69824, Early Childhood Education, 69829, Education Theory, 10633, Funding, 69844, Homeschooling, 15959731, Instruction Methods, 10671, Parent Participation, 10680, Special Education, 69827, Student Life, 8975347011, Education & Teaching, 1000, Subjects, 283155, Books

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PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more. business and investing,business and management,computers and technology,e-commerce,economics,education and reference,industries and professions,instruction methods,pedagogy,schools and teaching E-Commerce, Cengage Learning PTR

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Perspectives on Social Media Marketing - gebrauchtes Buch

ISBN: 9781435456525

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Perspectives on Social Media Marketing addresses 90 - 100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. These issues include understanding what social media is, how it has changed the marketing landscape, ways to leverage it for reaching consumers, how to best measure the ROI of a social media campaign, and more. For each of these issues or topics, both authors provide their expert insight and feedback from their own unique perspective a one from the perspective of the marketing agency, the other from the perspective of the brand or marketer. Perspectives on Social Media Marketing Agresta, Stephanie / Bough, B. Bonin / Miletsky, Jason I., Course Technology

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ISBN: 9781435456525

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Perspectives on Social Media Marketing addresses 90 - 100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. These issues include understanding what social media is, how it has changed the marketing landscape, ways to leverage it for reaching consumers, how to best measure the ROI of a social media campaign, and more. For each of these issues or topics, both authors provide their expert insight and feedback from their own unique perspective – one from the perspective of the marketing agency, the other from the perspective of the brand or marketer. Business Business eBook, Course Technology PTR

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Agresta, Stephanie; Bough, B. Bonin; Miletsky, Jason I.:
Perspectives on Social Media Marketing - Taschenbuch

2010, ISBN: 9781435456525

ID: 9781435456525

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Details zum Buch
Perspectives on Social Media Marketing
Autor:

Agresta, Stephanie; Bough, B. Bonin

Titel:

Perspectives on Social Media Marketing

ISBN-Nummer:

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Detailangaben zum Buch - Perspectives on Social Media Marketing


EAN (ISBN-13): 9781435456525
ISBN (ISBN-10): 1435456521
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: COURSE TECHNOLOGY
278 Seiten
Gewicht: 0,485 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 16.02.2011 07:55:40
Buch zuletzt gefunden am 22.04.2017 12:07:21
ISBN/EAN: 1435456521

ISBN - alternative Schreibweisen:
1-4354-5652-1, 978-1-4354-5652-5


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