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Management of New Product Launches and Other Marketing Projects - Lodato Ph. D., Michael W.
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ISBN: 9781434390844

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A big percentage of marketing and sales work can and should be done as projects. These are jobs where a "specific" product, system or other deliverable must be produced by a "specific" date within a "specific" budget. One of the most challenging of these is a project to launch a new product - the focus of this book. Here are some of the things that must be ready on the launch date: the product itself including packaging, documentation and demonstration packages product support, including trained people and tools for customer support, broad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade shows focused promotion efforts such as telemarketing, direct mail and seminars fully-trained salespeople to meet sales goals, guided by a sales management process a sales support organization ready to handle lead management pricing schedules along with contract terms and conditions marketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and a company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch. It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdownstructures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects. Management of New Product Launches and Other Marketing Projects Lodato Ph. D., Michael W., Authorhouse

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Management of New Product Launches and Other Marketing Projects - Michael W. Lodato Ph. D.
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Management of New Product Launches and Other Marketing Projects - Michael W. Lodato Ph. D.
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Management of New Product Launches and Other Marketing Projects - Lodato Ph D, Michael W
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Management of New Product Launches and Other Marketing Projects
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Management of New Product Launches and Other Marketing Projects

A big percentage of marketing and sales work can and should be done as projects. These are jobs where a "specific" product, system or other deliverable must be produced by a "specific" date within a "specific" budget. One of the most challenging of these is a project to launch a new product - the focus of this book. Here are some of the things that must be ready on the launch date: the product itself including packaging, documentation and demonstration packages product support, including trained people and tools for customer support, broad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade shows focused promotion efforts such as telemarketing, direct mail and seminars fully-trained salespeople to meet sales goals, guided by a sales management process a sales support organization ready to handle lead management pricing schedules along with contract terms and conditions marketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and a company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch. It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdownstructures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects.

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EAN (ISBN-13): 9781434390844
ISBN (ISBN-10): 1434390845
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: AUTHORHOUSE
148 Seiten
Gewicht: 0,227 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 01.12.2008 17:55:41
Buch zuletzt gefunden am 17.11.2017 11:03:48
ISBN/EAN: 1434390845

ISBN - alternative Schreibweisen:
1-4343-9084-5, 978-1-4343-9084-4


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