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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke de Mooij
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - gebrauchtes Buch

ISBN: 1412979900

ID: 7680767

The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students?tomorrow's marketing professionals?to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet. accounting,accounting and finance,advertising,business and finance,business and investing,general,global,health fitness and dieting,international business,marketing Marketing & Sales, SAGE Publications, Inc

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke de Mooij
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Marieke de Mooij:

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - gebrauchtes Buch

ISBN: 1412979900

ID: 7680767

The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students?tomorrow's marketing professionals?to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet. accounting,accounting and finance,advertising,business,business and finance,business and investing,general,global,health fitness and dieting,international business Marketing & Sales, SAGE Publications, Inc

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Consumer Behavior and Culture Consequences for Global Marketing and Advertising - Mooij, M. de
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Consumer Behavior and Culture Consequences for Global Marketing and Advertising - neues Buch

ISBN: 9781412979900

ID: 79ecf78429ae5aca190a4114aaaf64ad

This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. All data, charts, tables and additional material have been updated., [PU: SAGE Publications]

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Taschenbuch

ISBN: 1412979900

[SR: 284305], Taschenbuch, [EAN: 9781412979900], Sage Pubn, Sage Pubn, Book, [PU: Sage Pubn], Sage Pubn, New, ship fast, delivered in 5 days in Germany No PO Box., 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58325011, Forschung, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke De Mooij
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marieke De Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Taschenbuch

ISBN: 1412979900

[SR: 284305], Taschenbuch, [EAN: 9781412979900], Sage Pubn, Sage Pubn, Book, [PU: Sage Pubn], Sage Pubn, New, ship fast, delivered in 5 days in Germany No PO Box., 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58325011, Forschung, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Details zum Buch
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Autor:

Herausgeber: De Mooij, Marieke K.

Titel:

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

ISBN-Nummer:

1412979900

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated

Detailangaben zum Buch - Consumer Behavior and Culture: Consequences for Global Marketing and Advertising


EAN (ISBN-13): 9781412979900
ISBN (ISBN-10): 1412979900
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: SAGE PUBN INC
403 Seiten
Gewicht: 0,637 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.04.2011 22:23:04
Buch zuletzt gefunden am 08.12.2016 14:23:45
ISBN/EAN: 1412979900

ISBN - alternative Schreibweisen:
1-4129-7990-0, 978-1-4129-7990-0

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