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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (2nd Revised edition) - Marieke De Mooij
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Marieke De Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (2nd Revised edition) - Taschenbuch

ISBN: 1412979900

ID: 5916388230

[EAN: 9781412979900], New book, [SC: 2.75], [PU: SAGE Publications Inc], BRAND NEW, Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (2nd Revised edition), Marieke De Mooij, This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. All data, charts, tables and additional material have been updated.

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke de Mooij
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ISBN: 9781412979900

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Consequences for Global Marketing and Advertising The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates:- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.- Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.- All data, charts, tables and additional material have been updated Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-4129-7990-0, Sage Pubn

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke de Mooij
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Marieke de Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - neues Buch

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ID: 667242067

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates:- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.- Implications to international marketing and advertising have been removed from the previous edition´s Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.- All data, charts, tables and additional material have been updated Consequences for Global Marketing and Advertising Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Sage Pubn

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. 2nd Edition - de Mooij, Marieke
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. 2nd Edition - Taschenbuch

2010, ISBN: 1412979900

ID: 16034267259

[EAN: 9781412979900], Near Fine, [SC: 25.46], [PU: SAGE Publications, Inc, U.S.A.], CONSUMER BEHAVIOR CROSS-CULTURAL STUDIES CONSUMERS PSYCHOLOGY MARKETING, light cover wear. text is unmarked. binding crisp, tight.

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke De Mooij
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Marieke De Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Taschenbuch

ISBN: 9781412979900

[ED: Taschenbuch], [PU: SAGE PUBN], Neuware - The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: -, [SC: 12.50], Neuware, gewerbliches Angebot, 229x185x18 mm, [GW: 635g]

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Details zum Buch
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Autor:

Herausgeber: De Mooij, Marieke K.

Titel:

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

ISBN-Nummer:

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated

Detailangaben zum Buch - Consumer Behavior and Culture: Consequences for Global Marketing and Advertising


EAN (ISBN-13): 9781412979900
ISBN (ISBN-10): 1412979900
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: SAGE PUBN INC
403 Seiten
Gewicht: 0,637 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.04.2011 22:23:04
Buch zuletzt gefunden am 03.05.2017 16:06:47
ISBN/EAN: 1412979900

ISBN - alternative Schreibweisen:
1-4129-7990-0, 978-1-4129-7990-0


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