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Doing Media Research: An Introduction - Prof Susanna Hornig Priest
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Prof Susanna Hornig Priest:

Doing Media Research: An Introduction - Taschenbuch

2009, ISBN: 1412960975

[SR: 1975577], Paperback, [EAN: 9781412960977], Sage Publications, Inc, Sage Publications, Inc, Book, [PU: Sage Publications, Inc], 2009-03-05, Sage Publications, Inc, Comprehensive and comprehensible, "Doing Media Research" is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: part one lays out the foundations to each approach, part two describes the types of research questions and data collection required, part three details a range of quantitative approaches, and part four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts., 275738, Languages, 251718011, Key Stages 1-4, 251710011, Grammar, dictionaries & phrasebooks, 714256, English as a Foreign Language, 276888, By Language, 1025612, Subjects, 266239, Books, 277030, Communication, 277027, Language, 59, Reference, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 276468, Methodology, 496644, Methodology & Research, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 276543, Statistics & Research, 496644, Methodology & Research, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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2009, ISBN: 1412960975

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[EAN: 9781412960977], Neubuch, [PU: SAGE Publications Inc, United States], Language Arts & Disciplines|Communication, Language: English . Brand New Book. Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

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[ED: Softcover], [PU: Sage Publications Ltd.], Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts. Sofort lieferbar, [SC: 0.00], Neuware, gewerbliches Angebot

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Paperback, [PU: SAGE Publications Inc], Written in a straightforward and engaging style, this text takes the student through media research step-by-step., Media Studies

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Details zum Buch
Doing Media Research: An Introduction
Autor:

Priest, Susanna Hornig

Titel:

Doing Media Research: An Introduction

ISBN-Nummer:

1412960975

Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Detailangaben zum Buch - Doing Media Research: An Introduction


EAN (ISBN-13): 9781412960977
ISBN (ISBN-10): 1412960975
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Sage Publications Ltd.
272 Seiten
Gewicht: 0,454 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 09.03.2009 16:36:42
Buch zuletzt gefunden am 07.03.2017 06:57:35
ISBN/EAN: 1412960975

ISBN - alternative Schreibweisen:
1-4129-6097-5, 978-1-4129-6097-7

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