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Propaganda and Persuasion - Dr. Garth S. Jowett; Victoria O'Donnell
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ISBN: 1412908981

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Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. arts music and photography,communication,communication and journalism,communication and media studies,communications,criticism,education and reference,elections and political process,general,history and criticism Elections & Political Process, Sage Publications, Inc

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2006, ISBN: 9781412908986

ID: 13098028497

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Propaganda and Persuasion - Dr. Garth S. Jowett
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2006, ISBN: 9781412908986

ID: 13900655516

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Propaganda and Persuasion - Dr. Garth S. Jowett
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Dr. Garth S. Jowett:
Propaganda and Persuasion - Taschenbuch

2005, ISBN: 1412908981

ID: 22178531732

[EAN: 9781412908986], [PU: Sage Publications, Inc], Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!

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2005, ISBN: 9781412908986

ID: 13297003027

Paperback, Gebraucht, guter Zustand, [PU: Sage Publications, Inc]

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Details zum Buch
Propaganda and Persuasion

Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. <br /><br />Key Features:   <br /><ul><li>Offers a Comprehensive History of Propaganda: Many examples, from ancient times to present day, are provided to facilitate a comprehensive understanding of what propaganda is. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2004 election, and the question of ideological propaganda in a polarized mass media system. </li><li>Encourages a Systematic Approach to Analyzing Propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda. Original methods of analysis are illustrated through four case studies, three of which have been revised for this edition, to reflect the latest developments. </li><li>Differentiates Propaganda from Persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences. A process model is also included to depict how propaganda works in modern society. </li></ul><br />Intended Audience:   <br />Ideal for undergraduate and graduate courses in Persuasion and Propaganda; also relevant to many courses in Rhetoric and Mass Communications

Detailangaben zum Buch - Propaganda and Persuasion


EAN (ISBN-13): 9781412908986
ISBN (ISBN-10): 1412908981
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: SAGE PUBN INC
422 Seiten
Gewicht: 0,612 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 03.05.2007 13:29:45
Buch zuletzt gefunden am 02.10.2017 20:42:15
ISBN/EAN: 1412908981

ISBN - alternative Schreibweisen:
1-4129-0898-1, 978-1-4129-0898-6


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