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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future - Patrick Hanlon, Alan Sklar
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Patrick Hanlon, Alan Sklar:
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

2006, EAN: 1400102197

[SR: 5740688], Audio CD, [EAN: 9781400102198], Audiobook, CD, Unabridged, Tantor Media, Inc, Tantor Media, Inc, Book, [PU: Tantor Media, Inc], 2006-02-01, Tantor Media, Inc, What is it that made Starbucks an overnight sensation and separated it from other coffee house compa...., 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future - Patrick Hanlon
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2006, ISBN: 1400102197

ID: 19514764489

[EAN: 9781400102198], Libro nuevo, [SC: 68.11], [PU: Tantor Media, Inc, United States], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|General, Business & Economics|Sales & Selling, Language: English . Brand New. What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it s a product, service, city, personality, social cause, or movement.In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe-and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future - Patrick Hanlon
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Patrick Hanlon:
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future - neues Buch

2006, ISBN: 1400102197

ID: 19514764489

[EAN: 9781400102198], Libro nuevo, [SC: 0.0], [PU: Tantor Media, Inc, United States], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|General, Business & Economics|Sales & Selling, Language: English . Brand New. What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it s a product, service, city, personality, social cause, or movement.In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe-and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

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Primal Branding : Create Zealots for Your Brand, Your Company, and Your Future - Patrick Hanlon
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ISBN: 1400102197

ID: 22059932882

[EAN: 9781400102198], Libro nuevo, [SC: 466.48], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|General, Business & Economics|Sales & Selling, Book Condition: Brand New

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Details zum Buch
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Autor:

Hanlon, Patrick

Titel:

Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

ISBN-Nummer:

Hanlon reveals seven definable assets, known as the primal code, that together construct the belief system that lies behind every successful brand. He shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.

Detailangaben zum Buch - Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future


EAN (ISBN-13): 9781400102198
ISBN (ISBN-10): 1400102197
Erscheinungsjahr: 2006
Herausgeber: TANTOR MEDIA INC
Gewicht: 0,218 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.03.2007 09:26:35
Buch zuletzt gefunden am 21.05.2017 20:33:18
ISBN/EAN: 1400102197

ISBN - alternative Schreibweisen:
1-4001-0219-7, 978-1-4001-0219-8


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