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What Makes Business Rock: Building the World's Largest Global Networks
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ISBN: 9781118004760

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Global business lessons from Bill Roedy, the man who built the world's largest entertainment networkWhat Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Global business lessons from Bill Roedy, the man who built the world's largest entertainment networkWhat Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.* An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms* Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland* A business book masquerading as the memoir of one of the most important people in the music industryEntertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.

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ISBN: 9781118004760

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"What Makes Business Rock" is a business book masquerading as the memoir of one of the most important people in the music industry. In a business environment increasingly dependent on global trade it will serve as a necessary primer on how to build and manage a business when the partners on whom you depend not only don't even speak your language, many of them have never even run a business. Roedy's business strategies have helped make MTV the most successful and best known media brand in the world. But what makes this an important business book is that MTV International has done it by following a very different strategy than any other multinational corporation. And it has worked because Bill Roedy learned that successfully building the world's largest entertainment network in an environment of continually evolving and developing communications platforms, while dealing with the cultural demands of countries as diverse as Aruba and Zambia, China and Ireland, requires adhering strictly to one basic rule: There are no rules. Roedy will take readers with him as he builds his network and meets almost daily crisis around the world, from the tops of Mexican mountains to the tearing down of the Berlin Wall, from Snake Alley in Taiwan to a meal of Ox penis in China. What Makes Business Rock: Building the World's Largest Global Networks Roedy, Bill / Fisher, David / Jean, Wyclef, John Wiley & Sons

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What Makes Business Rock: Building the World`s Largest Global Networks - Roedy, Bill
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2011, ISBN: 1118004760

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What Makes Business Rock: Building the World`s Largest Global Networks - Roedy, Bill
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Roedy, Bill:
What Makes Business Rock: Building the World`s Largest Global Networks - gebunden oder broschiert

2011, ISBN: 1118004760

ID: BU227107

Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2 sehr gut - gebraucht 1118004760 Gebundene Ausgabe John Wiley & Sons 2011-04-26 312 S. sehr gut - gebraucht Versand D: 2,00 EUR

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What Makes Business Rock: Building the World's Largest Global Networks - Bill Roedy
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Bill Roedy:
What Makes Business Rock: Building the World's Largest Global Networks - gebunden oder broschiert

2011, ISBN: 9781118004760

ID: 900599778

Lutterworth Press. Hardcover. Used; Good. 08/01/1990, Lutterworth Press, John Wiley & Sons, 04/26/2011. Hardcover. Used; Good., John Wiley & Sons, 04/26/2011

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What Makes Business Rock
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Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. * An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms * Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland * A business book masquerading as the memoir of one of the most important people in the music industry Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.

Detailangaben zum Buch - What Makes Business Rock


EAN (ISBN-13): 9781118004760
ISBN (ISBN-10): 1118004760
Gebundene Ausgabe
Erscheinungsjahr: 2011
Herausgeber: Wiley John + Sons
281 Seiten
Gewicht: 0,513 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.09.2009 12:33:21
Buch zuletzt gefunden am 25.05.2017 18:25:30
ISBN/EAN: 1118004760

ISBN - alternative Schreibweisen:
1-118-00476-0, 978-1-118-00476-0


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