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The Art of the Global Gateway : Strategies for Successful Multilingual Navigation - John Yunker
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2016, ISBN: 0979647533

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You don't get a second chance to make a first impression A global gateway is the initial point of contact between your website and the world -- it is, in effect, a web user's first impression. To truly welcome visitors to your web site, you'll need a welcoming global gateway. As noted in The 2016 Web Globalization Report Card, the average number of languages supported by the leading global brands is now 30. While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go. Who this book is for This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create websites and applications and those who take them global. Increase traffic to your country websites by 20% (or more) Many companies are finding that more than half of the visitors to their global websites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized websites or 100, this book will provide the information you need. The techniques and recommendations in this book are the business,business and investing,computers,computers and technology Computers & Technology, Byte Level Research

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The Art of the Global Gateway: Strategies for Successful Multilingual Navigation - Yunker, John
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The Art of the Global Gateway: Strategies for Successful Multilingual Navigation - gebrauchtes Buch

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Think Beyond "Select Language"Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content. The Art of the Global Gateway is your guide to the best practices in multilingual navigation. You'll learn from the global gateways used by companies such as GE, IKEA, and Facebook. You'll also learn how to apply global gateway concepts to mobile apps and social media. Who this book is forThis book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global.Increase traffic to your country web sitesThis book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need. The Art of the Global Gateway: Strategies for Successful Multilingual Navigation Yunker, John, Byte Level Research

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The Art of the Global Gateway als Taschenbuch von John Yunker - 0979647533
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The Art of the Global Gateway:Strategies for Successful Multilingual Navigation John Yunker The Art of the Global Gateway:Strategies for Successful Multilingual Navigation John Yunker Bücher > Ratgeber > Computer & Internet, in stock

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Strategies for Successful Multilingual Navigation Strategies for Successful Multilingual Navigation Bücher > English, International > Englische Taschenbücher

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The Art Of The Global Gateway Art-of-the-Global-Gateway~~John-Yunker Technology Mobile/Graphics>Web Design>Web Design Paperback, Byte Level Research

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Details zum Buch
The Art of the Global Gateway: Strategies for Successful Multilingual Navigation

Think Beyond "Select Language."Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content. The Art of the Global Gateway is your guide to the best practices in multilingual navigation. You'll learn from the global gateways used by companies such as GE, IKEA, and Facebook. You'll also learn how to apply global gateway concepts to mobile apps and social media. Who this book is forThis book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global.Increase traffic to your country web sitesThis book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.

Detailangaben zum Buch - The Art of the Global Gateway: Strategies for Successful Multilingual Navigation


EAN (ISBN-13): 9780979647536
ISBN (ISBN-10): 0979647533
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Byte Level Research
194 Seiten
Gewicht: 0,357 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 21.04.2011 15:38:52
Buch zuletzt gefunden am 08.12.2017 11:37:14
ISBN/EAN: 0979647533

ISBN - alternative Schreibweisen:
0-9796475-3-3, 978-0-9796475-3-6


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