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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies - Villamora, Grace Avellana / Avellana Villamora, Grace / Basch, Reva
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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies - gebrauchtes Buch

ISBN: 9780910965637

ID: 4108423

Research professionals in the advertising and marketing game are a rare breed. Working in one of the business world's true pressure cookers, these super searchers find and analyze the information that fuels today's most successful product launches and advertising campaigns. Their market research expertise provides critical strategic support to new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency. Here, Grace A. Villamora--director of knowledge management at Euro RSCG Tatham Partners--gets 13 research pros from such firms as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the business. Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies Villamora, Grace Avellana / Avellana Villamora, Grace / Basch, Reva, Information Today

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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers serie - Grace Avellana Villamora
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Grace Avellana Villamora:

Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers serie - gebrauchtes Buch

ISBN: 0910965633

ID: 5155531

Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. Mindful of the cultural and demographic shifts that are taking place worldwide, this book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences. The firms represented include TBWA/Chiat/Day, Leo Burnett, Carmichael Lynch, Burrell Communications Group, and UPSHOT. accounting,accounting and finance,advertising,business,business and investing,computers,computers and technology,library and information science,management and leadership,marketing Marketing & Sales, Information Today, Inc.

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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Taschenbuch

2003

ISBN: 0910965633

ID: 21012978865

[EAN: 9780910965637], [PU: Information Today, Inc.], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|General, Business & Economics|Marketing|Research, Computers & the Internet|Information Storage & Retrieval, Computers & the Internet|Internet|General, We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j

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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Grace Avellana Villamora; Editor-Reva Basch; Foreword-Linda Garrison  managing director  Ogilvy & Mather
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Grace Avellana Villamora; Editor-Reva Basch; Foreword-Linda Garrison managing director Ogilvy & Mather:
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Taschenbuch

2003, ISBN: 9780910965637

ID: 496505913

Information Today, Inc, 2003-03-03. Paperback. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., Information Today, Inc, 2003-03-03

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Avellana Villamora, Grace:
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) - Taschenbuch

ISBN: 9780910965637

ID: 924704549

Information Today, Inc.. Paperback. Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j, Information Today, Inc.

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Details zum Buch
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies
Autor:

Villamora, Grace Avellana; Avellana Villamora, Grace

Titel:

Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies

ISBN-Nummer:

0910965633

Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. This book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences.

Detailangaben zum Buch - Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies


EAN (ISBN-13): 9780910965637
ISBN (ISBN-10): 0910965633
Taschenbuch
Erscheinungsjahr: 2003
Herausgeber: CYBERAGE BOOKS
256 Seiten
Gewicht: 0,367 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.06.2007 12:36:13
Buch zuletzt gefunden am 29.12.2016 21:52:01
ISBN/EAN: 0910965633

ISBN - alternative Schreibweisen:
0-910965-63-3, 978-0-910965-63-7

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