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Polling and the Public: What Every Citizen Should Know, 7th Edition - Herbert B. Asher
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ISBN: 0872893405

[SR: 49212], Paperback, [EAN: 9780872893405], CQ Press, English, English, English, CQ Press, Book, CQ Press, CQ Press, Despite their pervasiveness in American life, with subjects ranging from how citizens will vote in presidential elections to opinions about American Idol contestants, considerable misunderstanding exists about the conduct and interpretation of polls. Politicians, interest groups, political parties, advertisers, media outlets, and academics alike point to what the public has expressed through any number of public opinion polls to bolster their positions and arguments. Given the ever-increasing prevalence and frequent misinterpretation of polls, students need to become better consumers of poll results. This updated seventh edition builds on a proven framework, closely examining structural aspects of polls, methodological procedures, and the function of polls in electoral politics. New material examines a number of methodological areas including possible meanings of the "don't know" or middle response, more detailed coverage of sampling and response rates, consideration of nonattitudes, and greater discussion of reliability, validity and index construction. End-of-chapter exercises further the book's goal of educating individuals to become savvy to the use and misuse of polls., 11079, Politics, 53, Nonfiction, 1000, Subjects, 283155, Books, 11232, Social Sciences, 53, Nonfiction, 1000, Subjects, 283155, Books, 684294011, Political Ideologies, 491464, Political Science, 468214, Social Sciences, 465600, New & Used Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491478, Sociology, 468214, Social Sciences, 465600, New & Used Textbooks, 2349030011, Specialty Boutique, 283155, Books, 1288264011, All product, 1267878011, Products, 1267877011, 1294449011, Books, 1267878011, Products, 1267877011

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Polling and the Public: What Every Citizen Should Know - Herbert B. Asher
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Polling and the Public: What Every Citizen Should Know - Herbert B. Asher
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Herbert B. Asher:
Polling and the Public: What Every Citizen Should Know - gebrauchtes Buch

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Polling and the Public: What Every Citizen Should Know - Herbert B. Asher
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Polling and the Public: What Every Citizen Should Know - gebrauchtes Buch

ISBN: 9780872893405

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CQ Press. Used - Very Good. Great condition for a used book! Minimal wear. Find out why millions of customers rave about Better World Books. Experience the best customer care and a 100% satisfaction guarantee., CQ Press

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Polling and the Public: What Every Citizen Should Know, 7th Edition - Herbert B. Asher
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Polling and the Public: What Every Citizen Should Know, 7th Edition - gebrauchtes Buch

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Details zum Buch
Polling and the Public: What Every Citizen Should Know

Despite their pervasiveness in American life, with subjects ranging from how citizens will vote in presidential elections to opinions about American Idol contestants, considerable misunderstanding exists about the conduct and interpretation of polls. Politicians, interest groups, political parties, advertisers, media outlets, and academics alike point to what the public has expressed through any number of public opinion polls to bolster their positions and arguments. Given the ever-increasing prevalence and frequent misinterpretation of polls, students need to become better consumers of poll results. This updated seventh edition builds on a proven framework, closely examining structural aspects of polls, methodological procedures, and the function of polls in electoral politics. New material examines a number of methodological areas including possible meanings of the &BAD:ldquo;don't know&BAD:rdquo; or middle response, more detailed coverage of sampling and response rates, consideration of nonattitudes, and greater discussion of reliability, validity and index construction. End-of-chapter exercises further the book&BAD:rsquo;s goal of educating individuals to become savvy to the use and misuse of polls.

Detailangaben zum Buch - Polling and the Public: What Every Citizen Should Know


EAN (ISBN-13): 9780872893405
ISBN (ISBN-10): 0872893405
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: CQ PR
255 Seiten
Gewicht: 0,365 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 16.12.2007 22:21:01
Buch zuletzt gefunden am 29.05.2014 22:45:13
ISBN/EAN: 0872893405

ISBN - alternative Schreibweisen:
0-87289-340-5, 978-0-87289-340-5


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