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Creating the Customer-Driven Library: Building on the Bookstore Model - Jeannette A. Woodward
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Jeannette A. Woodward:

Creating the Customer-Driven Library: Building on the Bookstore Model - gebrauchtes Buch

ISBN: 0838908888

ID: 5532187

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: Offer accessible, customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to "Become better than a bookstore," even without a hefty budget. business and finance,business and investing,education and reference,humanities,library and information science,library management,marketing and sales,politics and social sciences,public relations,reference Marketing & Sales, Amer Library Assn Editions

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Creating the Customer Driven - Woodward, Jeannette A.
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Woodward, Jeannette A.:

Creating the Customer Driven - gebrauchtes Buch

ISBN: 9780838908884

ID: 3674786

Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission--to broaden library use and increase relevance while serving community needs--libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: - Offer accessible, customer-friendly signs, catalogs, and interior spaces - Identify the unique needs of your library's community--then meet those needs - Create a step-by-step, customized promotion plan that communicates with your market - Find cost-effective ways to connect--from user-friendly Web sites to promo brochures - Show customers what the library has to offer and entice them to give it a try Creating the Customer Driven Woodward, Jeannette A., American Library Association

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Creating the Customer-driven Library - Jeanette Woodward
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Creating the Customer-driven Library - Taschenbuch

ISBN: 9780838908884

Paperback, [PU: American Library Association], Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book., Library & Information Sciences

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Creating the Customer-Driven Library: Building on the Bookstore Model - Jeannette A. Woodward
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Jeannette A. Woodward:
Creating the Customer-Driven Library: Building on the Bookstore Model - gebrauchtes Buch

ISBN: 9780838908884

ID: 661817386

American Library Association. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, American Library Association

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Creating the Customer-driven Library: Building on the Bookstore Model - Jeanette Woodward
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Jeanette Woodward:
Creating the Customer-driven Library: Building on the Bookstore Model - Taschenbuch

2004, ISBN: 9780838908884

ID: 875901039

American Library Association, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 450grams, ISBN:0838908888, American Library Association, 2004

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Details zum Buch
Creating the Customer-Driven Library: Building on the Bookstore Model
Autor:

Woodward, Jeannette A.

Titel:

Creating the Customer-Driven Library: Building on the Bookstore Model

ISBN-Nummer:

0838908888

Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission--to broaden library use and increase relevance while serving community needs--libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: - Offer accessible, customer-friendly signs, catalogs, and interior spaces- Identify the unique needs of your library's community--then meet those needs- Create a step-by-step, customized promotion plan that communicates with your market- Find cost-effective ways to connect--from user-friendly Web sites to promo brochures- Show customers what the library has to offer and entice them to give it a try

Detailangaben zum Buch - Creating the Customer-Driven Library: Building on the Bookstore Model


EAN (ISBN-13): 9780838908884
ISBN (ISBN-10): 0838908888
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: AMER LIBRARY ASSN
256 Seiten
Gewicht: 0,372 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 21.04.2007 04:52:33
Buch zuletzt gefunden am 17.11.2016 15:29:51
ISBN/EAN: 0838908888

ISBN - alternative Schreibweisen:
0-8389-0888-8, 978-0-8389-0888-4

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