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Sex In Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series) - Tom Reichert
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Tom Reichert:
Sex In Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series) - Taschenbuch

2003, ISBN: 0805841180

[SR: 1127767], Paperback, [EAN: 9780805841183], Routledge, Routledge, Book, [PU: Routledge], 2003-01-12, Routledge, Sex in Advertising A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media. Full description, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276402, Sexual Behaviour, 496522, Specific Topics, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 276458, Gender Studies, 275835, Gay & Lesbian, 276460, Men, 276588, Women, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Sex In Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series) - Tom Reichert
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Tom Reichert:
Sex In Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series) - Taschenbuch

2003, ISBN: 0805841180

[SR: 1127767], Paperback, [EAN: 9780805841183], Routledge, Routledge, Book, [PU: Routledge], 2003-01-12, Routledge, Sex in Advertising A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media. Full description, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276402, Sexual Behaviour, 496522, Specific Topics, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 276458, Gender Studies, 275835, Gay & Lesbian, 276460, Men, 276588, Women, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Sex in Advertising: Perspectives on the Erotic Appeal (LEA's Communication Series)
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Sex in Advertising: Perspectives on the Erotic Appeal (LEA's Communication Series) - gebrauchtes Buch

ISBN: 9780805841183

ID: 9780805841183

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource. Textbooks New, Books~~Business & Economics~~Advertising & Promotion, Sex-in-Advertising~~Tom-Reichert, , , , , , , , , , Taylor & Francis

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Sex In Advertising
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Sex In Advertising - neues Buch

ISBN: 9780805841183

ID: 6400033

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and. Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Sex In Advertising~~Book~~9780805841183, , , , , , , , , ,, [PU: Lawrence Erlbaum Associates, also Routledge]

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Sex In Advertising: Perspectives on the Erotic Appeal (Lea's Communication) - Tom Reichert
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Tom Reichert:
Sex In Advertising: Perspectives on the Erotic Appeal (Lea's Communication) - Taschenbuch

2003, ISBN: 0805841180

[SR: 719179], Taschenbuch, [EAN: 9780805841183], Routledge, Routledge, Book, [PU: Routledge], 2003-01-12, Routledge, Sex in Advertising A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media. Full description, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 64650011, Sexualität, 64618011, Psychologie & Beratung, 64617011, Gesundheit, Geist & Körper, 54071011, Genres, 52044011, Fremdsprachige Bücher, 69123011, Frauen- & Geschlechterforschung, 69108011, Sozialwissenschaften, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher, 69179011, Medienwissenschaften, 69108011, Sozialwissenschaften, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Details zum Buch
Sex in Advertising PR

A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.

Detailangaben zum Buch - Sex in Advertising PR


EAN (ISBN-13): 9780805841183
ISBN (ISBN-10): 0805841180
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: LAWRENCE ERLBAUM ASSOC INC
306 Seiten
Gewicht: 0,503 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 12.06.2007 10:52:43
Buch zuletzt gefunden am 08.03.2016 07:40:13
ISBN/EAN: 0805841180

ISBN - alternative Schreibweisen:
0-8058-4118-0, 978-0-8058-4118-3


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