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The Mind of the Market - Shermer, Michael
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Bestselling author Michael Shermer explains how evolution shaped the modern economy--and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work. Business Business eBook, Henry Holt and Co.

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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Shermer, Michael
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" A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."--"Los Angeles Times Book Review" How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller "The Mind of the Market" uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work. Entertaining and eye-opening, "The Mind of the Market" explains the real science of economics. The Mind of the Market: How Biology and Psychology Shape Our Economic Lives Shermer, Michael, Henry Holt & Company

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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Shermer, Michael
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"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."Los Angeles Times Book ReviewHow did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they dont get a fair reward for their work.Entertaining and eye-opening, The Mind of the Market explains the real science of economics., Holt Paperbacks

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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Michael Shermer
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2009, ISBN: 9780805089165

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The best-selling author of Why People Believe Weird Things offers a revealing study of the influence of evolutionary theory on the modern economy, as well as the evolutionary roots of human economic behavior, bringing together the latest research in neuroeconomics, psychology, biology, and other fields to analyze the economics of everyday life. Reprint. 40,000 first printing. How Biology and Psychology Shape Our Economic Lives Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.01.2009 Buch (fremdspr.), Henry Holt & Company, .200

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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Michael Shermer
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Michael Shermer:
The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - neues Buch

ISBN: 9780805089165

ID: 743650125

The best-selling author of Why People Believe Weird Things offers a revealing study of the influence of evolutionary theory on the modern economy, as well as the evolutionary roots of human economic behavior, bringing together the latest research in neuroeconomics, psychology, biology, and other fields to analyze the economics of everyday life. Reprint. 40,000 first printing. How Biology and Psychology Shape Our Economic Lives Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Henry Holt & Company

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Details zum Buch
The Mind of the Market: How Biology and Psychology Shape Our Economic Lives
Autor:

Shermer, Michael

Titel:

The Mind of the Market: How Biology and Psychology Shape Our Economic Lives

ISBN-Nummer:

Detailangaben zum Buch - The Mind of the Market: How Biology and Psychology Shape Our Economic Lives


EAN (ISBN-13): 9780805089165
ISBN (ISBN-10): 0805089160
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: HENRY HOLT
308 Seiten
Gewicht: 0,295 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 16.01.2010 15:33:44
Buch zuletzt gefunden am 07.05.2017 07:01:48
ISBN/EAN: 0805089160

ISBN - alternative Schreibweisen:
0-8050-8916-0, 978-0-8050-8916-5


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