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The Culture and Commerce of Publishing in the 21st Century - Greco, Albert N. / Rodriguez, Clara E. / Wharton, Robert M.
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Greco, Albert N. / Rodriguez, Clara E. / Wharton, Robert M.:
The Culture and Commerce of Publishing in the 21st Century - gebrauchtes Buch

2009, ISBN: 9780804750318

ID: 3280511

Is publishing a cultural or commercial endeavor? Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, "The Culture and Commerce of Publishing in the 21st Century" is the definitive social and economic analysis of the current state and future trends of the industry. This book examines the substantive issues, challenges, and problems confronting the diverse, and in many ways fragile, book publishing industry in the United States. The authors specifically emphasize the consumer, college textbook, and scholarly publishing components of the U.S. book publishing industry as they analyze the cultural and economic structure of the book publishing industry in the twenty-first century. The book begins by charting the changes in the book publishing industry between 1945 and 2005, then goes on to examine industry specifics, strategies being employed for domestic and global competitiveness, and the economics of publishing and the impact of technology. Through in-person interviews and a broad sampling of people from every sector of the industry it examine the demographic trends in play. The temperature of the current publishing culture is presented in a chapter titled "I'm Glad I'm Not An Author . . ." The book ends by looking forward, highlighting the trends likely to impact the growth of the industry in the future. Throughout the book, the tables provided track the industry from 1945 until 2005, and give the reader a snapshot of the data year-by-year, and category by category: bestsellers, average book prices, U.S. bookstore sales, average sales by category, and the demographic breakdown of readers. It also provides forecasts for the coming years, both units and revenues, for 2005-2009. The thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry. The Culture and Commerce of Publishing in the 21st Century Greco, Albert N. / Rodriguez, Clara E. / Wharton, Robert M., Stanford University Press

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The Culture and Commerce of Publishing in the 21st Century (Stanford Business Books) - Albert Greco; Clara Rodríguez; Robert Wharton
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Albert Greco; Clara Rodríguez; Robert Wharton:
The Culture and Commerce of Publishing in the 21st Century (Stanford Business Books) - gebrauchtes Buch

2005, ISBN: 0804750319

ID: 3079031

Is publishing a cultural or commercial endeavor? Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, The Culture and Commerce of Publishing in the 21st Century is the definitive social and economic analysis of the current state and future trends of the industry. This book examines the substantive issues, challenges, and problems confronting the diverse, and in many ways fragile, book publishing industry in the United States. The authors specifically emphasize the consumer, college textbook, and scholarly publishing components of the U.S. book publishing industry as they analyze the cultural and economic structure of the book publishing industry in the twenty-first century.The book begins by charting the changes in the book publishing industry between 1945 and 2005, then goes on to examine industry specifics, strategies being employed for domestic and global competitiveness, and the economics of publishing and the impact of technology. Through in-person interviews and a broad sampling of people from every sector of the industry it examine the demographic trends in play. The temperature of the current publishing culture is presented in a chapter titled "I'm Glad I'm Not An Author . . ." The book ends by looking forward, highlighting the trends likely to impact the growth of the industry in the future.Throughout the book, the tables provided track the industry from 1945 until 2005, and give the read book industry,business and finance,business and investing,education and reference,industries and professions,information management,language arts,popular economics,publishing and books,textbooks Business & Investing, Stanford Business Books

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The Culture and Commerce of Publishing in the 21st Century - Albert N. Greco#Clara E. Rodriguez#Robert M. Wharton
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Albert N. Greco#Clara E. Rodriguez#Robert M. Wharton:
The Culture and Commerce of Publishing in the 21st Century - neues Buch

2006, ISBN: 9780804750318

ID: 666717373

This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry. The Culture and Commerce of Publishing in the 21st Century Buch (fremdspr.) gebundene Ausgabe 01.10.2006 Bücher>Fremdsprachige Bücher>Englische Bücher, Stanford University Press, .200

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The Culture and Commerce of Publishing in the 21st Century - Albert N. Greco#Clara E. Rodriguez#Robert M. Wharton
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Albert N. Greco#Clara E. Rodriguez#Robert M. Wharton:
The Culture and Commerce of Publishing in the 21st Century - neues Buch

ISBN: 9780804750318

ID: 835079410

This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry. The Culture and Commerce of Publishing in the 21st Century Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Stanford University Press

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The Culture and Commerce of Publishing in the 21st Century - Albert N. Greco; Clara E. Rodriguez; Robert M. Wharton
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Albert N. Greco; Clara E. Rodriguez; Robert M. Wharton:
The Culture and Commerce of Publishing in the 21st Century - gebunden oder broschiert

2006, ISBN: 9780804750318

ID: 7440180

Hardcover, Buch, [PU: Stanford University Press]

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Details zum Buch
The Culture and Commerce of Publishing in the 21st Century

This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.

Detailangaben zum Buch - The Culture and Commerce of Publishing in the 21st Century


EAN (ISBN-13): 9780804750318
ISBN (ISBN-10): 0804750319
Gebundene Ausgabe
Erscheinungsjahr: 2006
Herausgeber: STANFORD UNIV PR
262 Seiten
Gewicht: 0,658 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 03.05.2007 11:05:29
Buch zuletzt gefunden am 04.12.2017 12:37:25
ISBN/EAN: 0804750319

ISBN - alternative Schreibweisen:
0-8047-5031-9, 978-0-8047-5031-8


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