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Business Marketing: An Interaction and Network Perspective - Kristian K. Moller (Editor), David T. Wilson (Editor), Kristian K. Maller (Editor)
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1980, ISBN: 9780792395041

ID: 9780792395041

This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer-seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer-seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches. Textbooks New, Books~~Business & Economics~~Marketing~~General, Business-Marketing~~Kristian-K-Moller, 999999999, Business Marketing: An Interaction and Network Perspective, Kristian K. Moller (Editor), David T. Wilson (Editor), Kristian K. Maller (Editor), 0792395042, Springer Netherlands, , , , , Springer Netherlands

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This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer--seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches. Books, Business and Finance, Marketing and Sales, Business Marketing: An Interaction and Network Perspective Books>Business and Finance>Marketing and Sales, Springer Netherlands

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Business Marketing: An Interaction and Network Perspective:1995. Auflage Business Marketing: An Interaction and Network Perspective:1995. Auflage Bücher > Wissenschaft > Wirtschaftswissenschaft, Springer

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Business Marketing: An Interaction and Network Perspective - Kristian K. Möller; David T. Wilson
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1995, ISBN: 9780792395041

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Details zum Buch
Business Marketing: An Interaction and Network Perspective

This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer--seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches.

Detailangaben zum Buch - Business Marketing: An Interaction and Network Perspective


EAN (ISBN-13): 9780792395041
ISBN (ISBN-10): 0792395042
Gebundene Ausgabe
Erscheinungsjahr: 1995
Herausgeber: Springer-Verlag GmbH
660 Seiten
Gewicht: 1,140 kg

Buch in der Datenbank seit 06.06.2007 17:55:32
Buch zuletzt gefunden am 05.06.2017 18:19:10
ISBN/EAN: 0792395042

ISBN - alternative Schreibweisen:
0-7923-9504-2, 978-0-7923-9504-1


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