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The Truth About Pay-Per-Click Search Advertising - Lee, Kevin
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ISBN: 9780789738325

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Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they're searching for The truth about the search tax The truth about competitive and network click fraud The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success. This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book. To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media. Business Business eBook, Pearson Education

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Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they're searching for ? ??? The truth about the search tax ??? The truth about competitive and network click fraud ??? The truth about testing and expansion ? The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success. ? This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of som accounting,accounting and finance,advertising,business and finance,business and investing,business and management,computers and technology,e-commerce,industries and professions,marketing E-Commerce, Que Publishing

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Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they're searching for * The truth about the search tax * The truth about competitive and network click fraud * The truth about testing and expansion Print Book, , , , , , , , , , , ,, [PU: Que]

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2009, ISBN: 0789738325

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FINANCIAL TIMES PRENTICE HALL M? 2009, 220 S., Kartoniert / Broschiert Sprache: eng

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Details zum Buch
The Truth about Pay-Per-Click Search Advertising
Autor:

Lee, Kevin

Titel:

The Truth about Pay-Per-Click Search Advertising

ISBN-Nummer:

0789738325

In this book, world-renowned search marketer Kevin Lee brings together more than 50 absolutely crucial facts and insights marketers and entrepreneurs must know to successfully use pay-per-click search advertising to sell any product or service. The Truth About Pay-Per-Click Search Advertising doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations businesspeople can actually use, no matter what business they're in - consumer or B2B. Readers will learn how to improve targeting...manage to maximum profit and ROI...get the right measurements, and use them effectively...utilize search to build brands, not just sell products...improve conversions...avoid click fraud...make the most of analytics...go beyond "getting top position"...and much more. Lee also presents a complete glossary that demystifies the search industry's enormous array of hard-to-understand jargon. Unlike some competitive books, this one's simple to read, simple to use, up-to-date, and complete: it's the only guide to search marketing that today's businesspeople will ever need!

Detailangaben zum Buch - The Truth about Pay-Per-Click Search Advertising


EAN (ISBN-13): 9780789738325
ISBN (ISBN-10): 0789738325
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: FINANCIAL TIMES PRENTICE HALL
220 Seiten
Gewicht: 0,363 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 12.01.2009 20:33:48
Buch zuletzt gefunden am 04.01.2017 14:56:11
ISBN/EAN: 0789738325

ISBN - alternative Schreibweisen:
0-7897-3832-5, 978-0-7897-3832-5

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