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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - Katya Andresen
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ISBN: 9780787981488

ID: 221221462

Praise for ´´Robin Hood Marketing´´ ´´An incredibly compelling and digestible book- full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile.´´ - Meg Garlinghouse, director, Yahoo! For Good, Yahoo! Inc. ´´Andresen´s message is clear: It´s not about YOU. It´s about your supporter. Tap your supporter´s wants, hopes, dreams, and desires and you´ll move mountains.´´ - Scott Case, chairman, Network for Good, cofounder Priceline.com ´´Robin Hood Marketing should be required reading for anyone trying to raise money, find supporters, or change public policy in the increasingly crowded marketplace of worthy causes. In an era where the number of nonprofits is growing faster than the pool of charitable funding, the stakes couldn´t be higher. Those with the strongest messages and the savviest marketing will have the best chance to survive and thrive. Robin Hood Marketing is a great place to start getting your organization on more solid marketing ground.´´ - Matthew De Galan, chief development officer, Mercy Corps Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Jossey-Bass

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - Katya Andresen
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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - neues Buch

ISBN: 9780787981488

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Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. Praise for "Robin Hood Marketing" "An incredibly compelling and digestible book- full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile." - Meg Garlinghouse, director, Yahoo! For Good, Yahoo! Inc. "Andresen's message is clear: It's not about YOU. It's about your supporter. Tap your supporter's wants, hopes, dreams, and desires and you'll move mountains." - Scott Case, chairman, Network for Good, cofounder Priceline.com "Robin Hood Marketing should be required reading for anyone trying to raise money, find supporters, or change public policy in the increasingly crowded marketplace of worthy causes. In an era where the number of nonprofits is growing faster than the pool of charitable funding, the stakes couldn't be higher. Those with the strongest messages and the savviest marketing will have the best chance to survive and thrive. Robin Hood Marketing is a great place to start getting your organization on more solid marketing ground." - Matthew De Galan, chief development officer, Mercy Corps Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7879-8148-8, Jossey-Bass

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - Andresen, Katya, and Roberts, Kate (Foreword by)
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2006

ISBN: 9780787981488

ID: 869417580

San Francisco, CA: Jossey-Bass. 2006. Hard cover. Fine in fine dust jacket.. Glued binding. Paper over boards. With dust jacket. 271 p. Contains: Illustrations. Audience: General/trade. . No previous owner's name clean tight never read ., Jossey-Bass, 2006

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Robin Hood Marketing - Katya Andresen
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ISBN: 9780787981488

Hardback, [PU: John Wiley & Sons Inc], Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds., Sales & Marketing

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes - Andresen, Katya
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2006, ISBN: 9780787981488

ID: 13647942577

Hardcover, Gebraucht, Ex-Library Book-will contain Library Markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse., [PU: Jossey-Bass]

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Details zum Buch
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Autor:

Andresen, Katya

Titel:

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

ISBN-Nummer:

0787981486

Praise for "Robin Hood Marketing" "An incredibly compelling and digestible book- full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile." - Meg Garlinghouse, director, Yahoo! For Good, Yahoo! Inc. "Andresen's message is clear: It's not about YOU. It's about your supporter. Tap your supporter's wants, hopes, dreams, and desires and you'll move mountains." - Scott Case, chairman, Network for Good, cofounder Priceline.com "Robin Hood Marketing should be required reading for anyone trying to raise money, find supporters, or change public policy in the increasingly crowded marketplace of worthy causes. In an era where the number of nonprofits is growing faster than the pool of charitable funding, the stakes couldn't be higher. Those with the strongest messages and the savviest marketing will have the best chance to survive and thrive. Robin Hood Marketing is a great place to start getting your organization on more solid marketing ground." - Matthew De Galan, chief development officer, Mercy Corps

Detailangaben zum Buch - Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes


EAN (ISBN-13): 9780787981488
ISBN (ISBN-10): 0787981486
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: JOSSEY BASS
271 Seiten
Gewicht: 0,472 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 04.06.2007 08:21:16
Buch zuletzt gefunden am 18.02.2017 22:05:39
ISBN/EAN: 0787981486

ISBN - alternative Schreibweisen:
0-7879-8148-6, 978-0-7879-8148-8

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