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International Marketing and Purchasing: From Marketing-mix to Relationships and Networks: 9 (Advances in International Marketing) - P.N. Ghauri
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[SR: 6904100], Hardcover, [EAN: 9780762303182], JAI Press, JAI Press, Book, [PU: JAI Press], JAI Press, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268310, Real Estate, Property & Plant, 268311, Research & Development, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268320, International, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276411, Social Sciences, 276412, Anthropology, 275700, Communication Studies, 496674, Cultural Studies, 496706, Discrimination & Racism, 276458, Gender Studies, 276466, Gerontology, 496654, Human Geography, 276303, Law & Disorder, 496786, Linguistics, 496644, Methodology & Research, 276533, Multicultural Studies, 276472, Reference, 276482, Social Issues, 276522, Sociology, 496662, Urban & Rural Planning, 276588, Women's Studies, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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International Marketing And Purchasing
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The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory. Books, Business, Finance and Law~~Business and Management~~International Business, International Marketing And Purchasing~~Book~~9780762303182, , , , , , , , , ,, [PU: JAI Press]

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Int Mark Purch Aim9h The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7623-0318-2, Emerald Group Pub

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The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory. Int Mark Purch Aim9h Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Emerald Group Pub

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Details zum Buch
International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks
Autor:

Ghauri; Ghauri, Pervez N.

Titel:

International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks

ISBN-Nummer:

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

Detailangaben zum Buch - International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks


EAN (ISBN-13): 9780762303182
ISBN (ISBN-10): 0762303182
Gebundene Ausgabe
Erscheinungsjahr: 2000
Herausgeber: EMERALD GROUP PUB
356 Seiten
Gewicht: 0,667 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 29.12.2007 17:30:57
Buch zuletzt gefunden am 08.07.2016 17:55:52
ISBN/EAN: 0762303182

ISBN - alternative Schreibweisen:
0-7623-0318-2, 978-0-7623-0318-2


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