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Qualitative Market Research: Principle & Practice - Sage Pubn
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Qualitative Market Research: Principle & Practice - neues Buch

ISBN: 9780761972723

ID: 153148944

`Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a ´´must-have´´´ - Admap`This is one of the best texts on the subject I´ve come across and I did find some of the content truly inspirational´ - Mick Williamson, Creative Director, TRBI for In Brief magazine`It will be essential reading for anyone involved with qualitative market research´ - David Barr, Director General of the Market Research Society`An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession´ - Nigel Fielding, University of SurreyQualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners.Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies. Qualitative Market Research: Principle & Practice Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Sage Pubn

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Qualitative Market Research: Principle & Practice - Gill Ereaut, Mike Imms, Martin Callingham
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Gill Ereaut, Mike Imms, Martin Callingham:

Qualitative Market Research: Principle & Practice - Taschenbuch

2002, ISBN: 0761972722

[SR: 3582908], Paperback, [EAN: 9780761972723], Sage Publications, Sage Publications, Book, [PU: Sage Publications], 2002-09-17, Sage Publications, 935830, Research, 935818, Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952348, Research, 952334, Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952562, Research, 5502350011, Writing, Research & Publishing Guides, 952366, Education & Reference, 927726, Subjects, 916520, Books, 956354, Research, 956352, Education, 956280, Science & Math, 927726, Subjects, 916520, Books, 15305671, Marketing, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books, 15307311, Sociology, 15307131, Social Sciences, 15115321, Textbooks, 927726, Subjects, 916520, Books, 2223256011, Reference, 2223257011, Atlases, 2223258011, Bibliographies & Indexes, 2223259011, Dictionaries, 2223260011, Encyclopedias, 2223262011, Writing Skills, 15115321, Textbooks, 927726, Subjects, 916520, Books, 930188, Research, 930140, Social Sciences, 5489589011, Politics & Social Sciences, 927726, Subjects, 916520, Books, 930192, Sociology, 16254821, AIDS, 16254811, Abuse, 16036811, Adults, 16036821, Aging, 16036801, Children, 274712011, Class, 16254851, Communities, 16036781, Culture, 930204, Death, 16036761, History, 16254831, Leisure, 930196, Marriage & Family, 51217011, Medicine, 16036831, Men, 16036851, Occupational, 930206, Race Relations, 930214, Religion, 16036771, Research & Measurement, 930198, Rural, 16254841, Social Groups, 16036791, Social Situations, 930200, Social Theory, 16036861, Suburban, 930202, Urban, 16036841, Women, 930140, Social Sciences, 5489589011, Politics & Social Sciences, 927726, Subjects, 916520, Books

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Qualitative Market Research: Principle & Practice: Principle and Practice - Wardle, J
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Qualitative Market Research: Principle & Practice: Principle and Practice - Taschenbuch

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ISBN: 9780761972723

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SAGE Publications Ltd, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 350grams, ISBN:9780761972723, SAGE Publications Ltd, 2002

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Qualitative Market Research: Principle & Practice - Taschenbuch

2002, ISBN: 9780761972723

ID: 856828795

SAGE Publications Ltd, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition., SAGE Publications Ltd, 2002

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Qualitative Market Research: Principle & Practice
Autor:

Gill Ereaut

Titel:

Qualitative Market Research: Principle & Practice

ISBN-Nummer:

0761972722

`Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a "must-have"' - Admap `This is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for In Brief magazine `It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society `An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

Detailangaben zum Buch - Qualitative Market Research: Principle & Practice


EAN (ISBN-13): 9780761972723
ISBN (ISBN-10): 0761972722
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: SAGE PUBN INC
1112 Seiten
Gewicht: 2,046 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.05.2007 21:19:35
Buch zuletzt gefunden am 29.01.2017 17:13:47
ISBN/EAN: 0761972722

ISBN - alternative Schreibweisen:
0-7619-7272-2, 978-0-7619-7272-3

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