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Qualitative Marketing Research - David Carson, Audrey Gilmore, Chad Perry
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ISBN: 9780761963660

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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project. David Carson, Audrey Gilmore, Chad Perry, Books, Business and Finance, Qualitative Marketing Research Books>Business and Finance, Sage Publications

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Carson, David Gilmore, Audrey Gronhaug, Kjell:

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[ED: Softcover], [PU: Sage Publications UK], As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project. 256 p. - 9.2100 x 6.1400 in Versandfertig in 3-5 Tagen, [SC: 0.00], Neuware, gewerbliches Angebot

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Qualitative Marketing Research - David Carson#Audrey Gilmore#Kjell Gronhaug
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Qualitative Marketing Research - neues Buch

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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project. Qualitative Marketing Research Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Sage Publications UK

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Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing. Business Business eBook, SAGE Publications

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Details zum Buch
Qualitative Marketing Research
Autor:

Carson, David; Gilmore, Audrey; Gronhaug, Kjell

Titel:

Qualitative Marketing Research

ISBN-Nummer:

0761963669

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Detailangaben zum Buch - Qualitative Marketing Research


EAN (ISBN-13): 9780761963660
ISBN (ISBN-10): 0761963669
Taschenbuch
Erscheinungsjahr: 2001
Herausgeber: SAGE PUBN INC
256 Seiten
Gewicht: 0,390 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.04.2007 11:41:06
Buch zuletzt gefunden am 06.03.2017 02:46:17
ISBN/EAN: 0761963669

ISBN - alternative Schreibweisen:
0-7619-6366-9, 978-0-7619-6366-0

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