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Qualitative Methods for Marketplace Research - Sayre, Shay
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2001, ISBN: 0761922695, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9780761922698

Internationaler Buchtitel. In englischer Sprache. Verlag: SAGE PUBN INC, 272 Seiten, L=241mm, B=155mm, H=20mm, Gew.=490gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden, Klappentext: This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. </p> <p>All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies. This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

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Qualitative Methods for Marketplace Research - Sayre, Shay
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Sayre, Shay:
Qualitative Methods for Marketplace Research - signiertes Exemplar

ISBN: 9780761922698

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[ED: Hardcover], [PU: SAGE PUBN INC], Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, this book provides marketers, communicators and researchers with the effective data collection and analysis techniques. It explains how to use visual and verbal text as tools for understanding consumers and audiences in their natural environment as well as in controlled situations. Borrowing techniques from anthropology, sociology, psychology and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies. Essential for understanding text-based consumption behavior, this book is a must for anyone who will conduct marketplace research in the 21st century. 272 p. - 9.0000 x 6.0000 in Versandfertig in 2-4 Wochen

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Qualitative Methods for Marketplace Research - Sayre, Shay
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Sayre, Shay:
Qualitative Methods for Marketplace Research - gebunden oder broschiert

ISBN: 9780761922698

[ED: Hardcover], [PU: SAGE PUBN INC], This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.272 p. - 9.0000 x 6.0000 inVersandfertig in über 4 Wochen, [SC: 0.00]

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Qualitative Methods for Marketplace Research - Shay Sayre
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ISBN: 9780761922698

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Qualitative Methods for Marketplace Research

This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Detailangaben zum Buch - Qualitative Methods for Marketplace Research


EAN (ISBN-13): 9780761922698
ISBN (ISBN-10): 0761922695
Gebundene Ausgabe
Erscheinungsjahr: 2001
Herausgeber: SAGE PUBN INC
272 Seiten
Gewicht: 0,490 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.11.2007 21:21:22
Buch zuletzt gefunden am 24.06.2013 13:17:22
ISBN/EAN: 0761922695

ISBN - alternative Schreibweisen:
0-7619-2269-5, 978-0-7619-2269-8


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