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Contemporary Issues in Marketing and Consumer Behaviour - Parsons, Elizabeth / Maclaran, Pauline
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ISBN: 9780750687393

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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, "Contemporary Issues in Marketing and Consumer Behaviour" makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels. * Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date * Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams * Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text Contemporary Issues in Marketing and Consumer Behaviour Parsons, Elizabeth / Maclaran, Pauline, Butterworth-Heinemann

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Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons
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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures gender ethics sustainable marketing the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date Course mapped: specially structured for a 10-12 week module reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams!Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing, [PU: Butterworth-Heinemann, Architectural Press]

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2009, ISBN: 0750687398

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[EAN: 9780750687393], Neubuch, [SC: 0.0], [PU: Taylor & Francis Ltd Mrz 2009], Neuware - An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels. Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams! Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text 232 pp. Englisch

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Contemporary Issues in Marketing and Consumer Behaviour - Maclaran, Pauline; Parsons, Elizabeth
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Maclaran, Pauline; Parsons, Elizabeth:
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ISBN: 9780750687393

ID: 428556

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels. Business Business eBook, Taylor and Francis

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Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer.This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.; Paperback \ Luke Dormehl; Business,Finance and Law > Business & management > Sales & marketing, Ebury Publishing

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Details zum Buch
Contemporary Issues in Marketing and Consumer Behaviour
Autor:

Parsons, Elizabeth; Maclaran, Pauline

Titel:

Contemporary Issues in Marketing and Consumer Behaviour

ISBN-Nummer:

An exciting new book which covers all the latest buzz words within marketing and consumer behaviour: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. More importantly, 'Contemporary Issues in Marketing and Consumer Behaviour' makes clear links between the theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by two experts in the field, this title fills a known gap in what is a growing market interested in these contemporary issues. It provides a complete off the shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Detailangaben zum Buch - Contemporary Issues in Marketing and Consumer Behaviour


EAN (ISBN-13): 9780750687393
ISBN (ISBN-10): 0750687398
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Elsevier LTD, Oxford
224 Seiten
Gewicht: 0,464 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.01.2009 08:12:32
Buch zuletzt gefunden am 15.04.2017 23:19:57
ISBN/EAN: 0750687398

ISBN - alternative Schreibweisen:
0-7506-8739-8, 978-0-7506-8739-3


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