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Strategic Management for Travel and Tourism - Evans, Nigel Campbell, David Stonehouse, George
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Evans, Nigel Campbell, David Stonehouse, George:
Strategic Management for Travel and Tourism - Taschenbuch

2006, ISBN: 9780750648547

[ED: Softcover], [PU: BUTTERWORTH HEINEMANN], Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. Main description: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: - international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines - user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries - contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. - Specifically written for the travel and tourism industry with strategic management applications and theory - Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding - Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays Review quote: "...the appeal of this book lies in its ability to act as a general reference text primarily to final year undergraduate students. In a text of 401 pages the authors have been able to provide a comprehensive introduction to the concept of business strategy. Material is clear concise and logical and the text is written in a student-friendly fashion. There is much to commend in this book and as such it should make a valuable contribution to the teaching of tourism." - Tourism Management Volume 27, Issue 5 , October 2006, Pages 1084-1085 Table of contents: Introduction Strategy and strategic objectives for travel and tourism organizations Introduction to strategy for travel and tourism The travel and tourism organization - competences, resources and competitive advantage The travel and tourism organization - the human context Financial analysis and performance indicators The travel and tourism organization - products and markets The external environment for travel and tourism organizations - the macro context The external environment for travel and tourism organizations - the micro context SWOT Analysis Competitive strategy and strategic direction for travel and tourism organizations Strategic methods of development for travel and tourism Strategic evaluation and selection Strategic implementation for travel and tourism organizations International and global strategies for travel and tourism organizations Case studies Glossary Index. 420 p. - Illustrated - 246 x 189 mm Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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Strategic Management for Travel and Tourism - Evans, Nigel / Campbell, David / Stonehouse, George
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Evans, Nigel / Campbell, David / Stonehouse, George:
Strategic Management for Travel and Tourism - gebrauchtes Buch

ISBN: 9780750648547

ID: 2794997

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays Strategic Management for Travel and Tourism Evans, Nigel / Campbell, David / Stonehouse, George, Butterworth-Heinemann

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Strategic Management for Travel and Tourism - George Stonehouse#David Campbell#Nigel Evans
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George Stonehouse#David Campbell#Nigel Evans:
Strategic Management for Travel and Tourism - neues Buch

2003, ISBN: 9780750648547

ID: 695089917

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, ´speaks the language´ of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. Strategic Management for Travel and Tourism Bücher > Fremdsprachige Bücher > Englische Bücher > Reise & Abenteuer Taschenbuch 01.01.2003 Buch (fremdspr.), Butterworth Heinemann, .200

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Strategic Management for Travel and Tourism - Campbell, David; Stonehouse, George; Evans, Nigel
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Campbell, David; Stonehouse, George; Evans, Nigel:
Strategic Management for Travel and Tourism - neues Buch

ISBN: 9780750648547

ID: 296746

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. Business Business eBook, Taylor and Francis

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Strategic management for travel and tourism - Evans, n. campbell, d. stonehouse, g.
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Strategic management for travel and tourism - neues Buch

ISBN: 9780750648547

ID: 0e90517fe9b5ff33d79ada139efbbdc7

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, speaks the language of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism., [PU: Butterworth-Heinemann, Architectural Press]

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Details zum Buch
Strategic Management for Travel and Tourism

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory* Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding* Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays

Detailangaben zum Buch - Strategic Management for Travel and Tourism


EAN (ISBN-13): 9780750648547
ISBN (ISBN-10): 0750648546
Taschenbuch
Erscheinungsjahr: 2003
Herausgeber: BUTTERWORTH HEINEMANN
412 Seiten
Gewicht: 1,057 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.07.2007 10:41:02
Buch zuletzt gefunden am 18.12.2017 21:38:23
ISBN/EAN: 0750648546

ISBN - alternative Schreibweisen:
0-7506-4854-6, 978-0-7506-4854-7


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