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Relationship Marketing - David Ballantyne#Adrian Payne#Martin Christopher
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David Ballantyne#Adrian Payne#Martin Christopher:
Relationship Marketing - neues Buch

2002, ISBN: 9780750648394

ID: 116614576

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice Creating Stakeholder Value Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 30.10.2002 Buch (fremdspr.), Taylor & Francis, .200

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Relationship Marketing - Martin Christopher#Adrian Payne#David Ballantyne
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Martin Christopher#Adrian Payne#David Ballantyne:
Relationship Marketing - neues Buch

ISBN: 9780750648394

ID: 3d98e9dfe674a219e6bd0e160d716931

Creating Stakeholder Value Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7506-4839-4, Taylor & Francis

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Relationship Marketing - David Ballantyne#Adrian Payne#Martin Christopher
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
David Ballantyne#Adrian Payne#Martin Christopher:
Relationship Marketing - neues Buch

ISBN: 9780750648394

ID: 3d98e9dfe674a219e6bd0e160d716931

Creating Stakeholder Value Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7506-4839-4, Taylor & Francis

Neues Buch Buch.de
Nr. 1361636 Versandkosten:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 1 - 2 Wochen, DE. (EUR 0.00)
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Relationship Marketing - Christopher, Martin / Clark, Moira / Payne, Adrian
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Christopher, Martin / Clark, Moira / Payne, Adrian:
Relationship Marketing - gebrauchtes Buch

ISBN: 9780750648394

ID: 2794985

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice Relationship Marketing Christopher, Martin / Clark, Moira / Payne, Adrian, Routledge

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Relationship Marketing - Payne, Adrian; Ballantyne, David; Christopher, Martin
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Payne, Adrian; Ballantyne, David; Christopher, Martin:
Relationship Marketing - neues Buch

ISBN: 9780750648394

ID: 298002

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Business Business eBook, Taylor and Francis

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Details zum Buch
Relationship Marketing: Creating Stakeholder Value
Autor:

Christopher, Martin; Clark, Moira; Payne, Adrian

Titel:

Relationship Marketing: Creating Stakeholder Value

ISBN-Nummer:

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategyIncludes frequent vignettes to show how the theory works in practice

Detailangaben zum Buch - Relationship Marketing: Creating Stakeholder Value


EAN (ISBN-13): 9780750648394
ISBN (ISBN-10): 0750648392
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: ELSEVIER LTD
264 Seiten
Gewicht: 0,408 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 27.04.2007 21:23:26
Buch zuletzt gefunden am 06.03.2017 02:46:15
ISBN/EAN: 0750648392

ISBN - alternative Schreibweisen:
0-7506-4839-2, 978-0-7506-4839-4


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