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Marketing Professional Services: Winning New Business in the Professional Services Sector - Roe, Michael M.; Roe, Michael
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Roe, Michael M.; Roe, Michael:
Marketing Professional Services: Winning New Business in the Professional Services Sector - neues Buch

1999, ISBN: 0750641274, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9780750641272

Internationaler Buchtitel. In englischer Sprache. Verlag: BUTTERWORTH HEINEMANN, 224 Seiten, L=156mm, B=234mm, H=9mm, Gew.=249gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Kartoniert/Broschiert, Klappentext: Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market* How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts. Addresses the specific needs of a hitherto underpublished marketLight and pacy approach based on tested training materialsWritten by a very experienced and articulate practitioner Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market* How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts. Addresses the specific needs of a hitherto underpublished marketLight and pacy approach based on tested training materialsWritten by a very experienced and articulate practitioner

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Marketing Professional Services: Winning New Business in the Professional Services Sector - Roe, Michael M.; Roe, Michael
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Roe, Michael M.; Roe, Michael:
Marketing Professional Services: Winning New Business in the Professional Services Sector - neues Buch

1999, ISBN: 0750641274, Lieferbar binnen 4-6 Wochen

ID: 9780750641272

Internationaler Buchtitel. In englischer Sprache. Verlag: BUTTERWORTH HEINEMANN, 224 Seiten, L=156mm, B=234mm, H=9mm, Gew.=249gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Kartoniert/Broschiert, Klappentext: Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market* How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts. Addresses the specific needs of a hitherto underpublished marketLight and pacy approach based on tested training materialsWritten by a very experienced and articulate practitioner

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Marketing Professional Services: Winning New Business in the Professional Services Sector - Roe, Michael M.; Roe, Michael
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Roe, Michael M.; Roe, Michael:
Marketing Professional Services: Winning New Business in the Professional Services Sector - neues Buch

1999, ISBN: 0750641274, Lieferbar binnen 4-6 Wochen

ID: 9780750641272

Internationaler Buchtitel. In englischer Sprache. Verlag: BUTTERWORTH HEINEMANN, 224 Seiten, L=156mm, B=234mm, H=9mm, Gew.=249gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Kartoniert/Broschiert, Klappentext: Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market* How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts. Addresses the specific needs of a hitherto underpublished marketLight and pacy approach based on tested training materialsWritten by a very experienced and articulate practitioner

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Marketing Professional Services - Roe, Michael
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Marketing Professional Services - neues Buch

ISBN: 9780750641272

ID: 1039358

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market * How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts. Business Business eBook, Taylor and Francis

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Marketing Professional Services - Michael Roe
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Michael Roe:
Marketing Professional Services - Taschenbuch

ISBN: 9780750641272

ID: 9780750641272

Marketing Professional Services Marketing-Professional-Services~~Michael-Roe Business>Marketing Strategies>Marketing Strategies Paperback, Taylor & Francis

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Details zum Buch
Marketing Professional Services: Winning New Business in the Professional Services Sector

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market* How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts. Addresses the specific needs of a hitherto underpublished marketLight and pacy approach based on tested training materialsWritten by a very experienced and articulate practitioner

Detailangaben zum Buch - Marketing Professional Services: Winning New Business in the Professional Services Sector


EAN (ISBN-13): 9780750641272
ISBN (ISBN-10): 0750641274
Taschenbuch
Erscheinungsjahr: 1999
Herausgeber: BUTTERWORTH HEINEMANN
224 Seiten
Gewicht: 0,249 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.12.2007 02:28:17
Buch zuletzt gefunden am 28.11.2017 12:40:55
ISBN/EAN: 0750641274

ISBN - alternative Schreibweisen:
0-7506-4127-4, 978-0-7506-4127-2


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