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Innovation in Marketing - Bridgewater, Susan / Bridewater, Susan / Doyle, Peter
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Innovation in Marketing - neues Buch

ISBN: 9780750641210

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Strong conceptual approach based on high quality empirical research Prominent author team Supported by tutor resource pack Innovation in Marketing Bridgewater, Susan / Bridewater, Susan / Doyle, Peter "Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.

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Innovation In Marketing
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Innovation In Marketing - neues Buch

ISBN: 9780750641210

ID: 6330099

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Innovation In Marketing~~Book~~9780750641210~~Susan Bridgewater, Peter Doyle, , , , , , , , , ,, [PU: Butterworth-Heinemann, Architectural Press]

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Innovation in Marketing - Bridgewater, Susan / Bridewater, Susan / Doyle, Peter
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Innovation in Marketing - gebrauchtes Buch

ISBN: 9780750641210

ID: 2794543

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Strong conceptual approach based on high quality empirical research Prominent author team Supported by tutor resource pack Innovation in Marketing Bridgewater, Susan / Bridewater, Susan / Doyle, Peter, Routledge

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Innovation in Marketing (Paperback) - Peter Doyle, Susan Bridgewater
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Innovation in Marketing (Paperback) - Taschenbuch

1999, ISBN: 0750641215

ID: 16045534508

[EAN: 9780750641210], Neubuch, [PU: Taylor Francis Ltd, United Kingdom], Business & Economics|Marketing|General, Language: English Brand New Book. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

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Innovation in Marketing - Peter Doyle; Susan Bridgewater
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Peter Doyle; Susan Bridgewater:
Innovation in Marketing - Taschenbuch

1998, ISBN: 9780750641210

ID: 500646

Softcover, Buch, [PU: Butterworth-Heinemann Ltd]

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Details zum Buch
Innovation in Marketing
Autor:

Bridgewater, Susan; Bridewater, Susan; Doyle, Peter

Titel:

Innovation in Marketing

ISBN-Nummer:

0750641215

"Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.

Detailangaben zum Buch - Innovation in Marketing


EAN (ISBN-13): 9780750641210
ISBN (ISBN-10): 0750641215
Taschenbuch
Erscheinungsjahr: 1999
Herausgeber: BUTTERWORTH HEINEMANN
224 Seiten
Gewicht: 0,340 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 07.12.2007 12:13:44
Buch zuletzt gefunden am 25.01.2017 11:13:14
ISBN/EAN: 0750641215

ISBN - alternative Schreibweisen:
0-7506-4121-5, 978-0-7506-4121-0

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