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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - gebrauchtes Buch

ISBN: 9780749442842

ID: fb913f3fceb0628a7d2f6f9c18a26912

Praise and Reviews This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of ManagementBRANDchild will be a valuable addition to our industry's literature.- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato JohnsonLindstrom's fascinating tour-de-force may have you staying awake fo Praise and Reviews This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of ManagementBRANDchild will be a valuable addition to our industry's literature.- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato JohnsonLindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.- Stann Rapp, MRM Partners Worldwide and co-founder of Rapp CollinsTweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience., [PU: Kogan Page]

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Brandchild - Martin Lindstrom#Patricia B. Seybold
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2004, ISBN: 9780749442842

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Praise and Reviews ´´This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...´´ - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management ´´BRANDchild will be a valuable addition to our industry´s literature.´´ - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson ´´Lindstrom´s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.´´ - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world´s most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids´ trends and fascinating marketing techniques. Packed with practical advice on how to create kids´ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. Remarkable Insights Into the Minds of Today´s Global Kids & Their Relationships with Brands Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 13.10.2004 Buch (fremdspr.), Kogan Page, .200

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Brandchild - Patricia B. Seybold#Martin Lindstrom
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2004, ISBN: 9780749442842

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Praise and Reviews ´´This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...´´ - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management ´´BRANDchild will be a valuable addition to our industry´s literature.´´ - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson ´´Lindstrom´s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.´´ - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world´s most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids´ trends and fascinating marketing techniques. Packed with practical advice on how to create kids´ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. Remarkable Insights Into the Minds of Today´s Global Kids & Their Relationships with Brands Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 13.10.2004 Buch (fremdspr.), Kogan Page, .200

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Brandchild - Patricia B. Seybold#Martin Lindstrom
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Brandchild - neues Buch

ISBN: 9780749442842

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Praise and Reviews ´´This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...´´ - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management ´´BRANDchild will be a valuable addition to our industry´s literature.´´ - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson ´´Lindstrom´s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.´´ - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world´s most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids´ trends and fascinating marketing techniques. Packed with practical advice on how to create kids´ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. Remarkable Insights Into the Minds of Today´s Global Kids & Their Relationships with Brands Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Kogan Page

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Details zum Buch
Brandchild: Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with Brands
Autor:

Lindstrom, Martin; Seybold, Patricia B.

Titel:

Brandchild: Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with Brands

ISBN-Nummer:

Praise and Reviews ¿This is a must read book¿ Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation¿¿ - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management ¿BRANDchild will be a valuable addition to our industry¿s literature.¿ - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson ¿Lindstrom¿s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.¿ - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world¿s most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids¿ trends and fascinating marketing techniques. Packed with practical advice on how to create kids¿ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Detailangaben zum Buch - Brandchild: Remarkable Insights Into the Minds of Today's Global Kids & Their Relationships with Brands


EAN (ISBN-13): 9780749442842
ISBN (ISBN-10): 0749442840
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: Kogan Page
320 Seiten
Gewicht: 0,644 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 31.05.2007 02:41:29
Buch zuletzt gefunden am 08.05.2017 23:39:52
ISBN/EAN: 0749442840

ISBN - alternative Schreibweisen:
0-7494-4284-0, 978-0-7494-4284-2


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