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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Marcel Danesi
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - neues Buch

ISBN: 9780742555440

ID: 978074255544

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Marcel Danesi, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Books>Business and Finance>Marketing and Sales>Advertising and Promotion, Rowman & Littlefield Publishers

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Danesi, Marcel
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Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi--an entertaining and insightful tour guide--decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Danesi, Marcel, Rowman & Littlefield Publishers

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Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (Hardback) - Marcel Danesi
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Marcel Danesi:
Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (Hardback) - gebunden oder broschiert

2007, ISBN: 0742555445

ID: 12846715784

[EAN: 9780742555440], Neubuch, [PU: ROWMAN LITTLEFIELD, United States], Reference|General, Business & Economics|Advertising & Promotion, Business & Economics|Consumer Behavior, Business & Economics|General, Business & Economics|Marketing|General, Language: English . Brand New Book. Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

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Why It Sells - Danesi, Marcel
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Danesi, Marcel:
Why It Sells - neues Buch

ISBN: 9780742555440

ID: 1040708

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Business Business eBook, Rowman & Littlefield Publishers

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Why it Sells - Marcel Danesi
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(*)
Marcel Danesi:
Why it Sells - gebunden oder broschiert

2007, ISBN: 9780742555440

ID: 8031904

Hardcover, Buch, [PU: Rowman & Littlefield Publishers]

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Details zum Buch
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Detailangaben zum Buch - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys


EAN (ISBN-13): 9780742555440
ISBN (ISBN-10): 0742555445
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: ROWMAN & LITTLEFIELD
211 Seiten
Gewicht: 0,635 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.06.2008 15:25:08
Buch zuletzt gefunden am 21.03.2017 17:31:49
ISBN/EAN: 0742555445

ISBN - alternative Schreibweisen:
0-7425-5544-5, 978-0-7425-5544-0


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