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The Bare Bones Introduction to Integrated Marketing Communication
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2008, ISBN: 9780742555402

ID: 9780742555402

The Bare Bones Introduction to Integrated Marketing Communication: Hardback: Rowman & Littlefield Publishers: 9780742555402: 16 Dec 2008: This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical than ever before. Marketing and advertising are no longer separate entities-they are the results of all parts working as a cohesive whole. Integrated marketing communicates using one tone-of-voice or message that is successfully delivered through multiple media and disciplines. The Bare Bones Introduction to Integrated Marketing Communication is an in-depth yet concise discussion of the business and structure of integrated marketing communication. This brief, inexpensive text focuses exclusively on introductory issues concerning IMC as both a communication device and as a profession. Robyn Blakeman's step-by-step approach offers an extensive and exclusive look into how agencies work, the areas of specialization that make up IMC, how advertising affects our lives, and the diverse arsenal of media options that give IMC its visual/verbal voice. Both integrated marketing and varied media vehicles are dissected-one topic at a time-creating an invaluable reference tool that students, professors, and small business people alike will refer to time and again for information on the field of advertising/integrated marketing communication. Advertising, , , , , , , , , , , ,, [PU: Rowman & Littlefield]

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The Bare Bones Introduction to Integrated Marketing Communication - Blakeman, Robyn
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ID: 9780742555402

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. 9780742555402,0742555402 Other pricing structure might be available at vitalsource.com., Rowman & Littlefield Publishing Group

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The Bare Bones Introduction to Integrated Marketing Communication Bare-Bones-Introduction-to-Integrated-Marketing-Communication~~Robyn-Blakeman Business>Marketing Strategies>Marketing Strategies Hardcover, Rowman & Littlefield Publishers, Inc.

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The Bare Bones Introduction to Integrated Marketing Communication - Blakeman, Robyn
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Blakeman, Robyn:
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No Synopsis Available The Bare Bones Introduction to Integrated Marketing Communication, 9780742555402, Book, Textbook Books > Business & Economics > Marketing, Advertising, and Sales Hardcover, Rowman & Littlefield Pub Inc

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Details zum Buch
The Bare Bones Introduction to Integrated Marketing Communication
Autor:

Blakeman, Robyn

Titel:

The Bare Bones Introduction to Integrated Marketing Communication

ISBN-Nummer:

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Detailangaben zum Buch - The Bare Bones Introduction to Integrated Marketing Communication


EAN (ISBN-13): 9780742555402
ISBN (ISBN-10): 0742555402
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: ROWMAN & LITTLEFIELD
305 Seiten
Gewicht: 0,617 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 27.05.2008 04:14:58
Buch zuletzt gefunden am 11.06.2017 18:03:19
ISBN/EAN: 0742555402

ISBN - alternative Schreibweisen:
0-7425-5540-2, 978-0-7425-5540-2


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