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Switch: How To Change Things When Change Is Hard - Chip Heath, Dan Heath
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service.In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Chip Heath, Dan Heath, Books, Business and Finance, Management and Leadership, Switch: How To Change Things When Change Is Hard Books>Business and Finance>Management and Leadership, Penguin Random House Audio Publishing Group

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2010, EAN: 0739376969

[SR: 742148], Audio CD, [EAN: 9780739376966], Audiobook, Random House Audio Publishing Group, Random House Audio Publishing Group, Book, [PU: Random House Audio Publishing Group], 2010-02-16, Random House Audio Publishing Group, Switch Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for contr... Full description, 268122, Business Life, 659890, Reference & Education, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 275659, Practical & Motivational, 532458, Self Help, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books

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Switch: How to Change Things When Change Is Hard
Autor:

Heath, Chip; Heath, Dan

Titel:

Switch: How to Change Things When Change Is Hard

ISBN-Nummer:

Switch Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for contr... Full description

Detailangaben zum Buch - Switch: How to Change Things When Change Is Hard


EAN (ISBN-13): 9780739376966
ISBN (ISBN-10): 0739376969
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: RANDOM HOUSE
Gewicht: 0,179 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.01.2010 15:56:43
Buch zuletzt gefunden am 28.06.2017 11:09:06
ISBN/EAN: 0739376969

ISBN - alternative Schreibweisen:
0-7393-7696-9, 978-0-7393-7696-6


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