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Buyology: Truth and Lies About Why We Buy - Martin Lindstrom
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Martin Lindstrom:
Buyology: Truth and Lies About Why We Buy - gebrauchtes Buch

2000, ISBN: 0739376012

ID: 5702590

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:  Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.  Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.  Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.  "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced -or turned off- by marketers relentless efforts to win our loyalty, our money and our minds.Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's c accounting,accounting and finance,advertising,business and investing,consumer behavior,marketing,marketing and sales,research Marketing & Sales, Random House Audio

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Buyology: Truth and Lies about Why We Buy - Lindstrom, Martin
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Lindstrom, Martin:
Buyology: Truth and Lies about Why We Buy - neues Buch

2000, ISBN: 9780739376010

[PU: RANDOM HOUSE], Based on the single largest neuromarketing study ever conducted, "Buyology" reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths "Buyology" confronts: - Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. - Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards. - Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. - Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest. - "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, "Buyology "is a fascinating tour into the mind of today's consumer. Versandfertig in 6-10 Tagen, [SC: 0.00], Neuware, gewerbliches Angebot

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Buyology: Truth and Lies about Why We Buy - Martin Lindstrom, Don Leslie, Paco Underhill
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Martin Lindstrom, Don Leslie, Paco Underhill:
Buyology: Truth and Lies about Why We Buy

2008, EAN: 0739376012

[SR: 1851430], Audio CD, [EAN: 9780739376010], Audiobook, Random House Audio, Random House Audio, Book, [PU: Random House Audio], 2008-10-21, Random House Audio, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Buyology: Truth and Lies about Why We Buy - Martin Lindstrom, Paco Underhill, Don Leslie
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Martin Lindstrom, Paco Underhill, Don Leslie:
Buyology: Truth and Lies about Why We Buy - gebrauchtes Buch

ISBN: 0739376012

[SR: 2010699], Audio CD, [EAN: 9780739376010], Audiobook, Random House Audio, Random House Audio, Book, [PU: Random House Audio], Random House Audio, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Buyology: Truth and Lies About Why We Buy - Martin Lindstrom
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Martin Lindstrom:
Buyology: Truth and Lies About Why We Buy - gebrauchtes Buch

2008, ISBN: 0739376012

ID: 14330933843

[EAN: 9780739376010], Gebraucht, guter Zustand, [PU: Random House Audio 2008-10-21], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|General, 0739376012

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Details zum Buch
Buyology: Truth and Lies about Why We Buy

Based on the single largest neuromarketing study ever conducted, "Buyology" reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths "Buyology" confronts: - Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. - Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards. - Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. - Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest. - "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, "Buyology "is a fascinating tour into the mind of today's consumer.

Detailangaben zum Buch - Buyology: Truth and Lies about Why We Buy


EAN (ISBN-13): 9780739376010
ISBN (ISBN-10): 0739376012
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: RANDOM HOUSE
Gewicht: 0,181 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 22.05.2008 17:58:57
Buch zuletzt gefunden am 03.03.2017 04:46:22
ISBN/EAN: 0739376012

ISBN - alternative Schreibweisen:
0-7393-7601-2, 978-0-7393-7601-0


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