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Consumer Rites: The Buying and Selling of American Holidays - Leigh Eric Schmidt
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Slogans such as Let''s put Christ back into Christmas or Jesus is the Reason for the Season hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, Leigh Schmidt show us that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America''s holiday bazaar that emerged in the nineteenth century offered a luxuriant merger of the holy and the profane--a heady blend of fashion and faith, merchandising and gift-giving, profits and sentiments, all celebrations of a devout consumption. In this richly illustrated book, which captures both the blessings and ballyhoo of American holiday observances for the mid-eighteenth century through the twentieth, the author offers a reassessment of the consumer rites that various social critics have long decried for their spiritual emptiness and banal sentimentality.Schmidt tells the story of how holiday celebrations were almost banished by Puritans and other religious reformers in the colonies but went on to be romanticized and reinvented in the nineteenth and twentieth centuries. Merchants and advertisers were crucial for the reimagining of the holidays, promoting them in a grand, carnivalesque manner, which could include gargantuan fruit cakes, masked Santa Clauses, and exploding valentines.Along the way Schmidt uses everything from diaries to manuals on church decoration and window display to show in bright detail the ways in which people have prepared for and celebrated specific holidays--such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers to Mom, buying ties for Dad. He demonstrates in particular how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. Bringing together the history of business, religion, and gender, this book offers a fascinating cultural history of an endlessly debated marvel--the commercialization of the American holidays. Leigh Eric Schmidt, Books, History, Consumer Rites: The Buying and Selling of American Holidays Books>History, Princeton University Press

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Slogans such as "Let's put Christ back into Christmas" or "Jesus is the Reason for the Season" hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, Leigh Schmidt show us that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America's holiday bazaar that emerged in the nineteenth century offered a luxuriant merger of the holy and the profane--a heady blend of fashion and faith, merchandising and gift-giving, profits and sentiments, all celebrations of a devout consumption. In this richly illustrated book, which captures both the blessings and ballyhoo of American holiday observances for the mid-eighteenth century through the twentieth, the author offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality. Schmidt tells the story of how holiday celebrations were almost banished by Puritans and other religious reformers in the colonies but went on to be romanticized and reinvented in the nineteenth and twentieth centuries. Merchants and advertisers were crucial for the reimagining of the holidays, promoting them in a grand, carnivalesque manner, which could include gargantuan fruit cakes, masked Santa Clauses, and exploding valentines. Along the way Schmidt uses everything from diaries t americas,anthropology,cultural,customs and traditions,history,holidays,humanities,politics and social sciences,religion,religion and spirituality Humanities, Princeton University Press

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Consumer Rites ? The Buying and Selling of American Holidays (Paper) - Leigh Eric Schmidt
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1997, ISBN: 0691017212

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[EAN: 9780691017211], Neubuch, [PU: Princeton University Press], Social Science|Customs & Traditions, Social Science|Holidays (non-religious), Social Science|Sociology|General, New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000

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Princeton University Press. Paperback. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., Princeton University Press

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1997, ISBN: 9780691017211

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Details zum Buch
Consumer Rites: The Buying and Selling of American Holidays

"The real merit of this book lies in its complex sympathies: it is at once a major contribution to American religious history and to cultural history."--David D. Hall, Harvard University

Detailangaben zum Buch - Consumer Rites: The Buying and Selling of American Holidays


EAN (ISBN-13): 9780691017211
ISBN (ISBN-10): 0691017212
Taschenbuch
Erscheinungsjahr: 1997
Herausgeber: PRINCETON UNIV PR
379 Seiten
Gewicht: 0,544 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 15.04.2007 11:49:31
Buch zuletzt gefunden am 06.10.2017 02:20:11
ISBN/EAN: 0691017212

ISBN - alternative Schreibweisen:
0-691-01721-2, 978-0-691-01721-1


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