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On Target
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ISBN: 9780471667292

ID: 5994031

The first behind-the-scenes look at the stunning success of Americaa s hippest discount retailer Founded in 1962 by Minnesota-based department store Daytona s, Target has grown to become Americaa s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The companya s easily. The first behind-the-scenes look at the stunning success of Americaa s hippest discount retailer Founded in 1962 by Minnesota-based department store Daytona s, Target has grown to become Americaa s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The companya s easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy. An excellent education in how to beat the competition even in a crowded and weak retail market, Targeta s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bulla s-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC. Books, Business, Finance and Law~~Industry and Industrial Studies~~Distributive Industries, On Target~~Book~~9780471667292~~Laura Rowley, , , , , , , , , ,, [PU: Wiley]

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On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Laura Rowley
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ISBN: 0471667293

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The first behind--the--scenes look at the stunning success of Americaa s hippest discount retailer Founded in 1962 by Minnesota--based department store Daytona s, Target has grown to become Americaa s second most profitable retailer behind Wal--Mart. On Target is the first in--depth look at the business leaders and strategies that made Target such a runaway success. The companya s easily recognizable red--and--white logo, youthful television advertisements, and upscale partnerships--with designers like Michael Graves, Mossimo, and Todd Oldham--have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle-- and upper--income families across the country. In On Target, award--winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Targeta s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bulla s--eye. Laura Rowley (Maplewood, NJ) is an award--winning television, radio, and print journalist spec biography and history,business and finance,business and investing,company profiles,education and reference,industries and professions,leadership,management and leadership,retailing,textbooks Business & Investing, Wiley

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On Target - Rowley, Laura
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ISBN: 9780471667292

ID: 792652

LAURA ROWLEY is a journalist specializing in business. She is the personal finance columnist for Self magazine and a former producer/reporter for CNN business news. She reported on air for Your Money and Business Unusual, profiling numerous Fortune 500 companies. Her freelance work has appeared in the New York Times, Parents, and other publications. Visit her Web site at www.laurarowley.com. Business Business eBook, Wiley

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On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Rowley, Laura
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Rowley, Laura:
On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Taschenbuch

2004, ISBN: 9780471667292

ID: 13044752348

Softcover, Gebraucht, sehr guter Zustand, Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More., [PU: Wiley]

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On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Rowley, Laura
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Rowley, Laura:
On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Taschenbuch

2004, ISBN: 9780471667292

ID: 13302723848

Softcover, Gebraucht, guter Zustand, Book has a small amount of wear visible on the binding, cover, pages. Selection as wide as the Mississippi., [PU: Wiley]

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Details zum Buch
On Target: How the World's Hottest Retailer Hit a Bull's-Eye

The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

Detailangaben zum Buch - On Target: How the World's Hottest Retailer Hit a Bull's-Eye


EAN (ISBN-13): 9780471667292
ISBN (ISBN-10): 0471667293
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: John Wiley & Sons
216 Seiten
Gewicht: 0,263 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 22.10.2007 15:03:33
Buch zuletzt gefunden am 26.12.2016 19:10:46
ISBN/EAN: 0471667293

ISBN - alternative Schreibweisen:
0-471-66729-3, 978-0-471-66729-2


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