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The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance) - Michael V. Marn; Eric V. Roegner; Craig C. Zawada
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Michael V. Marn; Eric V. Roegner; Craig C. Zawada:
The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance) - gebrauchtes Buch

ISBN: 0471466700

ID: 5667886

Pricing - for any company in any industry - is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities. Whether testing the techniques and knowledge gained from reading "The Price Advantage" or supplementing personal knowledge in the field, this companion workbook is essential. "The Price Advantage Workbook" is a comprehensive and insightful self-study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day-by-day transaction management.Hard-hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state-of-the-art approaches to analyzing and improving pricing for any product or service. With a focus on translating pricing theory into real improvements and bottom-line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy. business and investing,finance,management and leadership,pricing Business & Investing, Wiley

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The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance) - Michael V. Marn; Eric V. Roegner; Craig C. Zawada
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Michael V. Marn; Eric V. Roegner; Craig C. Zawada:
The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance) - Taschenbuch

2004, ISBN: 0471466700

ID: 18136461215

[EAN: 9780471466703], Neubuch, [PU: Wiley], Business & Economics|Finance, Business & Economics|Marketing|General, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: About the Book. PART ONE: Questions. CHAPTER 1: Introduction. CHAPTER 2: The Three Levels of Price Management. CHAPTER 3: Transaction. CHAPTER 4: Product/Market Strategy. CHAPTER 5: Industry Strategy. CHAPTER 6: New Product Pricing. CHAPTER 7: Solutions, Bundles, and Other Packaged Offerings. CHAPTER 8: Postmerger Pricing. CHAPTER 9: Price Wars. CHAPTER 10: Technology-Enabled Pricing. CHAPTER 11: Legal Issues. CHAPTER 12: Pricing Architecture. CHAPTER 13: Driving Pricing Change. PART TWO: Answers. CHAPTER 1: Introduction. CHAPTER 2: The Three Levels of Price Management. CHAPTER 3: Transaction. CHAPTER 4: Product/Market Strategy. CHAPTER 5: Industry Strategy. CHAPTER 6: New Product Pricing. CHAPTER 7: Solutions, Bundles, and Other Packaged Offerings. CHAPTER 8: Postmerger Pricing. CHAPTER 9: Price Wars. CHAPTER 10: Technology-Enabled Pricing. CHAPTER 11: Legal Issues. CHAPTER 12: Pricing Architecture. CHAPTER 13: Driving Pricing Change. About the Authors.

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The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage (Wiley Finance (Workbooks)) - Michael V. Marn, Eric V. Roegner, Craig C. Zawada
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Michael V. Marn, Eric V. Roegner, Craig C. Zawada:
The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage (Wiley Finance (Workbooks)) - Taschenbuch

ISBN: 0471466700

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The Price Advantage Workbook: Step-by-step Questions and Exercises to Help You Master the Price Advantage (Wiley Finance) - Michael V. Marn, Eric V. Roegner, Craig C. Zawada, Rajneesh Suri
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The Price Advantage Workbook: Step-by-step Questions and Exercises to Help You Master the Price Advantage (Wiley Finance) - Taschenbuch

ISBN: 0471466700

[SR: 2108836], Paperback, [EAN: 9780471466703], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], John Wiley & Sons, 268091, Accounting, 659892, Audits & Auditing, 659894, Book-keeping, 268092, Cost, 268093, Financial, 268094, Financial Reporting & Statements, 268097, International, 268098, Management Accounting, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268302, Budgeting & Finance, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659982, Budgeting, 268179, Professional Finance, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance) - Marn, Michael V.; Roegner, Eric V.; Zawada, Craig C.
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Marn, Michael V.; Roegner, Eric V.; Zawada, Craig C.:
The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance) - Taschenbuch

ISBN: 9780471466703

ID: 892862236

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Details zum Buch
The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage

"The Price Advantage Workbookis a comprehensive and insightful book that facilitates the understanding of transaction pricing and strategy, which is discussed in the actual text. Real-world examples and hard-hitting questions demonstrate why transaction pricing is critical to corporate success and profitability, and explains state-of-the-art approaches to analyzing and improving competitive pricing strategy for any product or service.

Detailangaben zum Buch - The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage


EAN (ISBN-13): 9780471466703
ISBN (ISBN-10): 0471466700
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: John Wiley & Sons
114 Seiten
Gewicht: 0,195 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 07.07.2007 20:36:08
Buch zuletzt gefunden am 07.12.2016 07:49:42
ISBN/EAN: 0471466700

ISBN - alternative Schreibweisen:
0-471-46670-0, 978-0-471-46670-3


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