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On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Laura Rowley
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ISBN: 9780471250678

ID: c1a049b29f48a7a094666e08841c5cac

In spite of a competitive and weak retail environment, Target continues to grow. On Targetis the first book to profile this successful contemporary retailer. This compelling story examines the business strategies behind the rise and popularity of this retail giant. Readers will learn how Target has separated itself from the rest of the industry and why it continues to enjoy popularity across the country, during a time when other retail companies are struggling to survive. The first behind-the-scenes look at the stunning success of America s hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton s, Target has grown to become America s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company s easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull s-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-471-25067-8, John Wiley & Sons Inc

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On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Laura Rowley
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Laura Rowley:
On Target: How the World's Hottest Retailer Hit a Bull's-Eye - neues Buch

ISBN: 9780471250678

ID: c1a049b29f48a7a094666e08841c5cac

In spite of a competitive and weak retail environment, Target continues to grow. On Targetis the first book to profile this successful contemporary retailer. This compelling story examines the business strategies behind the rise and popularity of this retail giant. Readers will learn how Target has separated itself from the rest of the industry and why it continues to enjoy popularity across the country, during a time when other retail companies are struggling to survive. The first behind-the-scenes look at the stunning success of America s hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton s, Target has grown to become America s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company s easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull s-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-471-25067-8, Wiley John + Sons

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On Target: How the World´s Hottest Retailer Hit a Bull´s-Eye - Laura Rowley
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Laura Rowley:
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ISBN: 9780471250678

ID: 695377027

The first behind-the-scenes look at the stunning success of America s hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton s, Target has grown to become America s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company s easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull s-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC. In spite of a competitive and weak retail environment, Target continues to grow. On Targetis the first book to profile this successful contemporary retailer. This compelling story examines the business strategies behind the rise and popularity of this retail giant. Readers will learn how Target has separated itself from the rest of the industry and why it continues to enjoy popularity across the country, during a time when other retail companies are struggling to survive. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Wiley John + Sons

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On Target: How the Worlds Hottest Retailer Hit a Bulls-Eye - Laura Rowley
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(*)
Laura Rowley:
On Target: How the Worlds Hottest Retailer Hit a Bulls-Eye - neues Buch

ISBN: 9780471250678

ID: 978047125067

The first behind-the-scenes look at the stunning success of America''s hippest discount retailerFounded in 1962 by Minnesota-based department store Dayton''s, Target has grown to become America''s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company''s easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target''s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull''s-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC. Laura Rowley, Books, Business and Finance, Marketing and Sales, Retailing, On Target: How the Worlds Hottest Retailer Hit a Bulls-Eye Books>Business and Finance>Marketing and Sales>Retailing, Wiley

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On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Rowley, Laura
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ISBN: 9780471250678

ID: 1550276

The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC. On Target: How the World's Hottest Retailer Hit a Bull's-Eye Rowley, Laura, John Wiley & Sons

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On Target: How the World's Hottest Retailer Hit a Bull's-Eye

The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy. An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

Detailangaben zum Buch - On Target: How the World's Hottest Retailer Hit a Bull's-Eye


EAN (ISBN-13): 9780471250678
ISBN (ISBN-10): 0471250678
Gebundene Ausgabe
Erscheinungsjahr: 2003
Herausgeber: John Wiley & Sons
218 Seiten
Gewicht: 0,440 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.07.2007 17:30:56
Buch zuletzt gefunden am 25.01.2017 18:08:43
ISBN/EAN: 0471250678

ISBN - alternative Schreibweisen:
0-471-25067-8, 978-0-471-25067-8


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