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China Entrepreneur: Voices of Experience from 40 International Business Pioneers - Juan Antonio Fernandez, Laurie Underwood
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Launching a business in China? Give yourself a second mover advantage. China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world''s largest and most dynamic consumer market. Preparing to manage a small business in China, the world''s largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom. Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China. These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China. Juan Antonio Fernandez, Laurie Underwood, Books, Business and Finance, Management and Leadership, China Entrepreneur: Voices of Experience from 40 International Business Pioneers Books>Business and Finance>Management and Leadership, Wiley

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China Entrepreneur - Laurie Underwood#Juan Antonio Fernandez
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Launching a business in China? Give yourself a ´´second mover advantage.´´ China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world s largest and most dynamic consumer market. Preparing to manage a small business in China, the world s largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom. Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China. These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China. Voices of Experience from 40 International Business Pioneers Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley and Sons Ltd

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China Entrepreneur: Voices of Experience from 40 Business Pioneers - Fernandez, Juan Antonio
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China Entrepreneur: Voices of Experience from 40 Business Pioneers - Fernandez, Juan Antonio
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Details zum Buch
China Entrepreneurs

Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom. Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China. These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China.

Detailangaben zum Buch - China Entrepreneurs


EAN (ISBN-13): 9780470823217
ISBN (ISBN-10): 0470823216
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Wiley John + Sons
364 Seiten
Gewicht: 0,546 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 30.11.2008 16:57:22
Buch zuletzt gefunden am 13.09.2017 12:46:27
ISBN/EAN: 0470823216

ISBN - alternative Schreibweisen:
0-470-82321-6, 978-0-470-82321-7


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