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Winning with Customers: A Playbook for B2B - D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning
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D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning:
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ISBN: 0470547995

[SR: 1326101], Hardcover, [EAN: 9780470547991], Wiley, Wiley, Book, [PU: Wiley], Wiley, Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers., 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Winning with Customers: A Playbook for B2B - D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning
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D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning:
Winning with Customers: A Playbook for B2B - gebunden oder broschiert

ISBN: 0470547995

[SR: 1326101], Hardcover, [EAN: 9780470547991], Wiley, Wiley, Book, [PU: Wiley], Wiley, Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers., 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Winning with Customers: A Playbook for B2B - D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning
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D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning:
Winning with Customers: A Playbook for B2B - gebunden oder broschiert

ISBN: 0470547995

[SR: 878804], Hardcover, [EAN: 9780470547991], Wiley, Wiley, Book, [PU: Wiley], Wiley, Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers., 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning:
Winning with Customers: A Playbook for B2B - gebunden oder broschiert

2010, ISBN: 0470547995

[SR: 1815064], Hardcover, [EAN: 9780470547991], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2010-09-17, John Wiley & Sons, 404214, E-Commerce, 404216, E-business, 269407, E-commerce, 269531, Managers' Guides to Computing, 269420, Web Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268316, Customer Services, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Winning with Customers: A Playbook for B2B - D. Keith Pigues, Jerry D. Alderman, Karel Czanderna
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D. Keith Pigues, Jerry D. Alderman, Karel Czanderna:
Winning with Customers: A Playbook for B2B - gebunden oder broschiert

2010, ISBN: 0470547995

[SR: 415467], Gebundene Ausgabe, [EAN: 9780470547991], John Wiley & Sons Inc, John Wiley & Sons Inc, Book, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, [{ Winning with Customers: A Playbook for B2B - Greenlight By Pigues, D Keith ( Author ) Aug - 09- 2010 ( Hardcover ) } ], 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Details zum Buch
Winning with Customers: A Playbook for B2B

* Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth.

Detailangaben zum Buch - Winning with Customers: A Playbook for B2B


EAN (ISBN-13): 9780470547991
ISBN (ISBN-10): 0470547995
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: John Wiley & Sons
429 Seiten
Gewicht: 0,689 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.09.2010 13:34:05
Buch zuletzt gefunden am 15.12.2017 19:29:00
ISBN/EAN: 0470547995

ISBN - alternative Schreibweisen:
0-470-54799-5, 978-0-470-54799-1


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