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Competitive Intelligence Advantage : How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World - Paul C. Nutt
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ISBN: 9780470538630

ID: 9780470538630

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speakerIn Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes.This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value.Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979Addresses all the most common myths and misconceptions about CIIncludes more than sixty examples of when to use CICompletely explains the ins and outs of CI, and why your company will act faster and more aggressively with CICompetitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.; PDF \ Paul C. Nutt; Business,Finance and Law > Business & management, Wiley

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Competitive Intelligence Advantage (eBook, PDF) - Sharp, Seena
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ISBN: 9780470538630

ID: 3352ed377a31d59b715f0a8eb21e0db9

A practical introduction to the necessity of competitiveintelligence for smarter business decisions-from a leading CIexpert and speakerIn Competitive Intelligence Advantage, Seena Sharp,founder of one of the first Competitive Intelligence firms in theUS, provides her expert analysis on the issues and benefits of CIfor today's businesses. CI is critical for making smarter businessdecisions and reducing risks when formulating strategies, leadingto more profits and fewer mistakes.This is a practical guide that explains what CI is, why data isnot intelligence, why competitor intelligence is a weak sibling tocompetitive intelligence, when to use it, how to find the mostuseful information and turn it into actual intelligence, and how topresent findings in the most convincing manner. Importantly, Sharpargues that businesses would benefit from shifting theirperspective on CI from viewing it as a cost to viewing it as aninvestment that saves money and provides immediate value.* Author Seena Sharp is a noted CI expert who established SharpMarket Intelligence in 1979* Addresses all the most common myths and misconceptions aboutCI* Includes more than sixty examples of when to use CI* Completely explains the ins and outs of CI, and why yourcompany will act faster and more aggressively with CICompetitive intelligence is a management tool that ismisunderstood and underestimated, yet results in numerous benefits.If you are a senior level executive or operate a business-and youaren't tapping the power of CI to improve your decision making-youare missing a potent advantage. E-Book, [PU: Wiley]

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Competitive Intelligence Advantage - How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World - Sharp, Seena
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Sharp, Seena:
Competitive Intelligence Advantage - How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World - neues Buch

2009, ISBN: 0470538635

ID: 9780470538630

In englischer Sprache. Verlag: John Wiley & Sons, Introduction: Required Reading (Yes, Really). 1 The Emergence of the Hapless Executive. 2 Defining and Refining Competitive Intelligence. 3 Competitive Intelligence: What You Don't Know Will HurtYou. 4 Why Fixating on Competitors Is Misguided. 5 Three Critical Distinctions. 6 All Information is Not Equal. 7 Knowing When and Why to Power Up the CI Engine. 8 Next Steps for You and Your Company. 9 Understanding and Evaluating Information Sources. 10 Performing Like a CI Pro. 11 Demystifying Competitive Intelligence, One Myth at aTime. 12 What's in It for Me? 13 Playing by the Rules, SCIP, Resources. Acknowledgments. About the Author. Index. PC-PDF, 320 Seiten, 320 Seiten, 1., Auflage, [GR: 9783 - Nonbooks, PBS / Wirtschaft/Betriebswirtschaft], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:John Wiley & Sons], [PU: Wiley]

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Competitive Intelligence Advantage - How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World - Sharp, Seena
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Sharp, Seena:
Competitive Intelligence Advantage - How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World - neues Buch

2009, ISBN: 0470538635

ID: 9780470538630

In englischer Sprache. Verlag: John Wiley & Sons, Introduction: Required Reading (Yes, Really). 1 The Emergence of the Hapless Executive. 2 Defining and Refining Competitive Intelligence. 3 Competitive Intelligence: What You Don't Know Will Hurt You. 4 Why Fixating on Competitors Is Misguided. 5 Three Critical Distinctions. 6 All Information is Not Equal. 7 Knowing When and Why to Power Up the CI Engine. 8 Next Steps for You and Your Company. 9 Understanding and Evaluating Information Sources. 10 Performing Like a CI Pro. 11 Demystifying Competitive Intelligence, One Myth at a Time. 12 What's in It for Me? 13 Playing by the Rules, SCIP, Resources. Acknowledgments. About the Author. Index. PC-PDF, 320 Seiten, 1., Auflage, [GR: 9783 - Nonbooks, PBS / Wirtschaft/Betriebswirtschaft], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:John Wiley & Sons], [PU: Wiley]

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Competitive Intelligence Advantage - Seena Sharp
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Seena Sharp:
Competitive Intelligence Advantage - Erstausgabe

2009, ISBN: 9780470538630

ID: 26064063

How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Wiley]

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