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Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible - gebrauchtes Buch

ISBN: 9780470527726

What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product,… Mehr…

What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your customers and prospects, you'll be immensely successful." In Shiny Objects Marketing, LaBonte shows you how to turn your products and services into your customers' irresistible shiny objects. LaBonte explains exactly what makes a shiny object-it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. He identifies the obstacles inside and outside of a company that get in the way of a shiny object and provides strategies to make your shiny object stand out among the many others already out there. Using simple models, case studies and examples, as well as interviews with marketers, he explains how to put these concepts to work in the real world, analyzing in detail actual marketing programs that were successful because they used these principles?s well as programs that flopped because they ignored them. And he provides the tools'such as the Shiny Object Quadrants and the Five Shiny Object Facets-to apply these successful techniques to any product or service. While other marketing concepts use meaningless buzzwords, worn out clich's, and impossible-to-replicate programs, Shiny Objects Marketing is simple, relatable, and real-regardless of your marketing experience or budget. Properly applied, the principles explained in Shiny Objects Marketing can change the way you market your brand, product, or serviceforever. EBooks, Books~~Business & Economics~~Marketing~~General, Shiny-Objects-Marketing~~David-LaBonte, , , , , , , , , , Wiley<

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Shiny Objects Marketing - David A. LaBonte

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David A. LaBonte:
Shiny Objects Marketing - neues Buch

4, ISBN: 9780470527726

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."-Michael Purcell, Senior Vice President, Product Devel… Mehr…

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Shiny Objects Marketing - Wiley

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Wiley:
Shiny Objects Marketing - neues Buch

2009, ISBN: 9780470527726

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." Michael Purcell, Senior Vice President, Product Devel… Mehr…

hive.co.uk

MPN: , SKU 10119594 Versandkosten:zzgl. Versandkosten
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Shiny Objects Marketing (eBook, ePUB) - LaBonte, David A.

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LaBonte, David A.:
Shiny Objects Marketing (eBook, ePUB) - neues Buch

ISBN: 9780470527726

"Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelop… Mehr…

Buecher.de

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Shiny Objects Marketing - David A. LaBonte

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David A. LaBonte:
Shiny Objects Marketing - Erstausgabe

2009, ISBN: 9780470527726

Using Simple Human Instincts to Make Your Brand Irresistible, [ED: 1], 1., Auflage, eBook Download (EPUB,PDF), eBooks, [PU: John Wiley & Sons]

lehmanns.de

Versandkosten:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
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1

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Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible - gebrauchtes Buch

ISBN: 9780470527726

What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product,… Mehr…

What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your customers and prospects, you'll be immensely successful." In Shiny Objects Marketing, LaBonte shows you how to turn your products and services into your customers' irresistible shiny objects. LaBonte explains exactly what makes a shiny object-it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. He identifies the obstacles inside and outside of a company that get in the way of a shiny object and provides strategies to make your shiny object stand out among the many others already out there. Using simple models, case studies and examples, as well as interviews with marketers, he explains how to put these concepts to work in the real world, analyzing in detail actual marketing programs that were successful because they used these principles?s well as programs that flopped because they ignored them. And he provides the tools'such as the Shiny Object Quadrants and the Five Shiny Object Facets-to apply these successful techniques to any product or service. While other marketing concepts use meaningless buzzwords, worn out clich's, and impossible-to-replicate programs, Shiny Objects Marketing is simple, relatable, and real-regardless of your marketing experience or budget. Properly applied, the principles explained in Shiny Objects Marketing can change the way you market your brand, product, or serviceforever. EBooks, Books~~Business & Economics~~Marketing~~General, Shiny-Objects-Marketing~~David-LaBonte, , , , , , , , , , Wiley<

- MPN: , SKU 9780470527726 Versandkosten:zzgl. Versandkosten

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2

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€ 13,99

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David A. LaBonte:

Shiny Objects Marketing - neues Buch

4, ISBN: 9780470527726

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."-Michael Purcell, Senior Vice President, Product Devel… Mehr…

- E-Book zum download Versandkosten: EUR 0.00

Infos zur Preistendenz

3

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Wiley:
Shiny Objects Marketing - neues Buch

2009

ISBN: 9780470527726

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." Michael Purcell, Senior Vice President, Product Devel… Mehr…

- MPN: , SKU 10119594 Versandkosten:zzgl. Versandkosten

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4

Shiny Objects Marketing (eBook, ePUB) - LaBonte, David A.

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€ 15,99

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gesponserter Link

LaBonte, David A.:
Shiny Objects Marketing (eBook, ePUB) - neues Buch

ISBN: 9780470527726

"Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelop… Mehr…

- Nr. 37293794 Versandkosten:, , zzgl. Versandkosten

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5

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€ 13,99

Versand: € 0,00¹

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gesponserter Link

David A. LaBonte:
Shiny Objects Marketing - Erstausgabe

2009, ISBN: 9780470527726

Using Simple Human Instincts to Make Your Brand Irresistible, [ED: 1], 1., Auflage, eBook Download (EPUB,PDF), eBooks, [PU: John Wiley & Sons]

- Versandkosten:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)

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Bibliographische Daten des bestpassenden Buches

Details zum Buch

Shiny Objects Marketing

Autor:	LaBonte, David 160;A.
Titel:	Shiny Objects Marketing
ISBN-Nummer:	0470527722

Detailangaben zum Buch - Shiny Objects Marketing

EAN (ISBN-13): 9780470527726
ISBN (ISBN-10): 0470527722
Erscheinungsjahr: 2009
Herausgeber: Wiley, J
224 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 2012-03-11T12:43:03+01:00 (Berlin)
Detailseite zuletzt geändert am 2016-01-15T03:06:19+01:00 (Berlin)
ISBN/EAN: 0470527722

ISBN - alternative Schreibweisen:
0-470-52772-2, 978-0-470-52772-6
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: labonte, labonté

Daten vom Verlag:

Autor/in: David A. LaBonte
Titel: Shiny Objects Marketing - Using Simple Human Instincts to Make Your Brand Irresistible
Verlag: John Wiley & Sons
224 Seiten
Erscheinungsjahr: 2009-04-16
Sprache: Englisch
15,99 € (DE)

EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Marketing; Marketing u. Vertrieb; Marketing & Sales; Business & Management; Wirtschaft u. Management; Marketing u. Vertrieb

About the Author. Preface. What's the Big Deal? Chapter 1: What Can You Expect from This Book? Chapter 2: Origins of Shiny Objects. Chapter 3: Why Are We Attracted to Shiny Objects? Chapter 4: Shiny Objects in Our Lives. Chapter 5: Traditional Persuasion Theory versus ShinyObjects. Chapter 6: Shiny Object Quadrants. Chapter 7: Five Facets of Shiny Objects. Chapter 8: Brands as Shiny Objects. Chapter 9: What Gets in the Way of Shiny Objects? Chapter 10. In a Room Full of Shiny Objects, How Do You GetYours Noticed? Chapter 11. Now What? References. Index.

Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:

Neuestes ähnliches Buch:
9780470406038 Shiny Objects Marketing (LaBonte, David 160;A.)

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