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Advertising by Design: Generating and Designing Creative Ideas Across Media - Robin Landa
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ISBN: 9780470362686

ID: 978047036268

Don''t miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans. -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising. -- Alan Rado, IADT/Harrington College of Design The most enlightening textbook on advertising I''ve ever seen. A must-read for any student of the ad biz. -- Drew Neisser, CEO, Renegade So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it''s still all about doing beautiful work. -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon Robin Landa, Books, Advertising by Design: Generating and Designing Creative Ideas Across Media Books, Wiley

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Advertising by Design: Generating and Designing Creative Ideas Across Media - Taschenbuch

2010, ISBN: 0470362685

[SR: 505739], Paperback, [EAN: 9780470362686], Wiley, Wiley, Book, [PU: Wiley], Wiley, Paperback Pages Number: 288 Language: English. In Publisher: Wiley; 2 (October 12. 2010). Dont miss the the new updated edition of the the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising. the book includes a number of features that make it an effective tool for instructors. students. or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for ands. organizations. and causes that encompasses and-building through engagement. community building. added value. and entertainment.Fully supplemented with interviews from esteemed creative directors. along with real-world examples. Advertising by Des..., 934758, Commercial, 934746, Graphic Design, 336930011, Design & Decorative Arts, 933484, Arts & Photography, 927726, Subjects, 916520, Books, 935814, Advertising, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952330, Advertising, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305441, Business & Finance, 15305451, Accounting, 690344011, Banking, 15305521, Business Communication, 690345011, Business Development, 15305531, Business Ethics, 690352011, Business Law, 15305551, Economics, 690346011, Enterpeneurship, 15305601, Finance, 15305641, Human Resources, 690347011, International Business, 690348011, Investments & Securities, 690349011, Management, 15305671, Marketing, 690350011, Real Estate, 690351011, Sales, 15115321, Textbooks, 927726, Subjects, 916520, Books

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Robin Landa:
Advertising by Design: Generating and Designing Creative Ideas Across Media - Taschenbuch

2010

ISBN: 0470362685

[SR: 505739], Paperback, [EAN: 9780470362686], Wiley, Wiley, Book, [PU: Wiley], Wiley, Paperback Pages Number: 288 Language: English. In Publisher: Wiley; 2 (October 12. 2010). Dont miss the the new updated edition of the the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising. the book includes a number of features that make it an effective tool for instructors. students. or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for ands. organizations. and causes that encompasses and-building through engagement. community building. added value. and entertainment.Fully supplemented with interviews from esteemed creative directors. along with real-world examples. Advertising by Des..., 934758, Commercial, 934746, Graphic Design, 336930011, Design & Decorative Arts, 933484, Arts & Photography, 927726, Subjects, 916520, Books, 935814, Advertising, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952330, Advertising, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305441, Business & Finance, 15305451, Accounting, 690344011, Banking, 15305521, Business Communication, 690345011, Business Development, 15305531, Business Ethics, 690352011, Business Law, 15305551, Economics, 690346011, Enterpeneurship, 15305601, Finance, 15305641, Human Resources, 690347011, International Business, 690348011, Investments & Securities, 690349011, Management, 15305671, Marketing, 690350011, Real Estate, 690351011, Sales, 15115321, Textbooks, 927726, Subjects, 916520, Books

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Advertising by design generating and designing creative ideas across media, 2nd ed - Landa
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Advertising by design generating and designing creative ideas across media, 2nd ed - neues Buch

ISBN: 9780470362686

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Dont miss the new updated edition of the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.While the blank piece of paper is exciting, it can, [PU: Wiley]

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Advertising by Design: Generating and Designing Creative Ideas Across Media - Landa, Robin
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ISBN: 9780470362686

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Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include advertising ethics and the history of the profession to design composition and copywriting. "Advertising by Design, Second Edition" addresses all of the key advertising applications: print, television, ambient, social media, branded utilities, mobile media, and guerilla advertisting. The newly updated "Second Edition" also features creative thinking and brainstorming techniques, new exercises and projects, interviews with top creative and marketing pros, and new showcases and case studies. Advertising by Design: Generating and Designing Creative Ideas Across Media Landa, Robin, John Wiley & Sons

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Advertising by Design
Autor:

Landa, Robin

Titel:

Advertising by Design

ISBN-Nummer:

0470362685

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

Detailangaben zum Buch - Advertising by Design


EAN (ISBN-13): 9780470362686
ISBN (ISBN-10): 0470362685
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Wiley John + Sons
271 Seiten
Gewicht: 0,955 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.11.2009 08:25:59
Buch zuletzt gefunden am 14.01.2017 11:48:39
ISBN/EAN: 0470362685

ISBN - alternative Schreibweisen:
0-470-36268-5, 978-0-470-36268-6

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