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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World - Dan Steinbock
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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. * Includes exclusive interviews with Nokia's senior executives and key partners * Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world. accounting and finance,biography and history,business,business and investing,communications,company profiles,europe,finland,history,international Accounting & Finance, Jossey-Bass

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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World - Steinbock, Dan
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Steinbock, Dan:
Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World - gebrauchtes Buch

ISBN: 9780470339664

ID: 1518460

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia "Winning Across Global Markets" examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates "less than 1% of its" "revenues" in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, "Winning Across Global Markets" reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world. Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World Steinbock, Dan, Jossey-Bass

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Winning Across Global Markets - Steinbock, Dan
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Winning Across Global Markets - neues Buch

ISBN: 9780470339664

ID: 510222

Lessons for attaining global competitiveness, one market at atime, from international business giant Nokia Winning Across Global Markets  examines how145-year-old Nokia grew from a paper mill in Finland to amultinational telecommunications leader. Why are Nokia's lessonscritical for other companies and industries? While multinationalsbased in large countries benefit from inherent advantages--such asa home base that often accounts for 30 to 50 percent of theirrevenues--multinationals based in smaller countries such as Nokia,enjoy no such competitive edge. Nokia, in fact, generates lessthan 1% of its revenues in its home base. To such acompany, global competitiveness is a matter of life and death. Withunparalleled access to Nokia's leadership,  Winning AcrossGlobal Markets reveals the remarkable story of Nokia'sresilience and endurance. Shows how Nokia's flexibility and focuson its people and local markets drive its distinct globalapproach. Includes exclusive interviews with Nokia's senior executivesand key partners Provides a roadmap for developing, capturing, and sustainingglobal advantage This book provides a roadmap for developing, capturing, andsustaining strategic global advantage in today's ever-changingworld. Business Business eBook, Wiley

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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World - Dan Steinbock
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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World Winning-Across-Global-Markets~~Dan-Steinbock Business>Management>Mgt/Leadership Hardcover, Wiley

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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World - Dan Steinbock
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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. * Includes exclusive interviews with Nokia's senior executives and key partners * Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

Detailangaben zum Buch - Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World


EAN (ISBN-13): 9780470339664
ISBN (ISBN-10): 0470339667
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: JOSSEY BASS
291 Seiten
Gewicht: 0,589 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.03.2010 09:55:38
Buch zuletzt gefunden am 15.10.2017 16:07:36
ISBN/EAN: 0470339667

ISBN - alternative Schreibweisen:
0-470-33966-7, 978-0-470-33966-4


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