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Pricing with Confidence - Reed K. Holden#Mark Burton
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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2008, ISBN: 9780470197578

ID: 797414152

Pricing with Confidence Pricing is hard. If you get it wrong, you lose profits, revenue, or both. This book is your road map for getting pricing right. Here is a sampling of the rules you need to follow if you want to stop leaving money on the table: Rule One: Replace the Discounting Habit with a Little Arrogance Who says you have to discount? See how one company kicked the end-of-quarter discount habit and increased revenue seventeen percent and profits thirty-seven percent, grabbing $300 million off the poker table. Rule Two: Understand Your Value to Your Customer Your customers are eager to tell you. Are you ready to listen? By focusing on value delivered, Phillips garnered twenty-five percent of the price-competitive lamp market. See how Phillips did it. Rule Three: Apply One of Three Simple Pricing Strategies One of these three simple strategies will work for you. See how Dell stumbled with the wrong pricing strategy and how it recovered. Rule Five: Price to Increase Profits Revenue is good, but profits are better. Southwest Airlines and JetBlue have figured this out and avoided ´´dumb-bell pricing.´´ Here´s how you can, too. Rule Eight: Build Your Selling Backbone Use the first seven rules to add confidence as you sell to tough customers. Find out how a supplier of commodity electronics grabbed an extra $12.5 million off the table in a tough customer negotiation. Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue. Buch (fremdspr.) gebundene Ausgabe 07.03.2008 Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley and Sons Ltd, .200

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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table - Reed Holden, Mark Burton
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Reed Holden, Mark Burton:
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table - gebunden oder broschiert

ISBN: 0470197579

[SR: 268835], Hardcover, [EAN: 9780470197578], Wiley, Wiley, Book, [PU: Wiley], Wiley, Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing prof, 2604, Finance, 2607, Corporate Finance, 10020672011, Crowdfunding, 10020673011, Financial Engineering, 10020674011, Financial Risk Management, 10020675011, Wealth Management, 3, Business & Money, 1000, Subjects, 283155, Books, 16233451, Service, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 2690, Pricing, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table - Reed Holden, Mark Burton
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Reed Holden, Mark Burton:
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table - gebunden oder broschiert

ISBN: 0470197579

[SR: 268835], Hardcover, [EAN: 9780470197578], Wiley, Wiley, Book, [PU: Wiley], Wiley, Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing prof, 2604, Finance, 2607, Corporate Finance, 10020672011, Crowdfunding, 10020673011, Financial Engineering, 10020674011, Financial Risk Management, 10020675011, Wealth Management, 3, Business & Money, 1000, Subjects, 283155, Books, 16233451, Service, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 2690, Pricing, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Pricing with Confidence - Burton, Mark; Holden, Reed
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Burton, Mark; Holden, Reed:
Pricing with Confidence - neues Buch

ISBN: 9780470197578

ID: 333799

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits. Business Business eBook, Wiley

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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table - Holden, Reed, Burton, Mark
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Holden, Reed, Burton, Mark:
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ISBN: 0470197579

ID: 22614861669

[EAN: 9780470197578], D'occasion, [SC: 14.16], [PU: Wiley], A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.

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Details zum Buch
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Pricing with Confidence Pricing is hard. If you get it wrong, you lose profits, revenue, or both. This book is your road map for getting pricing right. Here is a sampling of the rules you need to follow if you want to stop leaving money on the table: Rule One: Replace the Discounting Habit with a Little Arrogance Who says you have to discount? See how one company kicked the end-of-quarter discount habit and increased revenue seventeen percent and profits thirty-seven percent, grabbing $300 million off the poker table. Rule Two: Understand Your Value to Your Customer Your customers are eager to tell you. Are you ready to listen? By focusing on value delivered, Phillips garnered twenty-five percent of the price-competitive lamp market. See how Phillips did it. Rule Three: Apply One of Three Simple Pricing Strategies One of these three simple strategies will work for you. See how Dell stumbled with the wrong pricing strategy and how it recovered. Rule Five: Price to Increase Profits Revenue is good, but profits are better. Southwest Airlines and JetBlue have figured this out and avoided "dumb-bell pricing." Here's how you can, too. Rule Eight: Build Your Selling Backbone Use the first seven rules to add confidence as you sell to tough customers. Find out how a supplier of commodity electronics grabbed an extra $12.5 million off the table in a tough customer negotiation.

Detailangaben zum Buch - Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table


EAN (ISBN-13): 9780470197578
ISBN (ISBN-10): 0470197579
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: John Wiley & Sons
208 Seiten
Gewicht: 0,408 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 29.10.2007 10:38:51
Buch zuletzt gefunden am 01.01.2018 06:05:35
ISBN/EAN: 0470197579

ISBN - alternative Schreibweisen:
0-470-19757-9, 978-0-470-19757-8


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