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The Business Marketing Course - Hakan Hakansson#Lars-Erik Gadde#David Ford
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The Business Marketing Course - neues Buch

2006, ISBN: 9780470034507

ID: 175830772

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students. Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer´s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. * The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. * It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. * The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors´ own experience of teaching business marketing. ´´The Business Marketing Course´´ wurde von einem Autorenteam der IMP (Industrial Marketing and Purchasing) Group geschrieben. Es ist das erste einführende Lehrbuch zum Thema Unternehmensmarketing, das in Anlehnung an den IMP-Ansatz entwickelt wurde. Im Unternehmensmarketing geht es um die Auswahl, Entwicklung und das Management von Kundenbeziehungen, und zwar im Einklang mit Fähigkeiten, Ressourcen, Strategien und Zielen von Zulieferern und Kunden. Die begleitende Website enthält PowerPoint Fo Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.09.2006 Buch (fremdspr.), John Wiley & Sons Inc, .200

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The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning.Professor Ian F. Wilkinson, School of Marketing, University The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning.Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, AustraliaThe second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students.Professor Luis Araujo, Department of Marketing, Lancaster University, UKThe new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate.* The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group.* It includes a new chapter on how marketers can work effectively with colleagues in other functional areas.* The new edition is presented in a highly readable style with extensive use of examples and illustrations.Each chapter in the book concludes with a study assignment based on the authors' own experience of teaching business marketing., [PU: Wiley]

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[ED: Softcover], [PU: John Wiley & Sons / John Wiley and Sons Ltd], The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students. Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. * The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. * It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. * The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors' own experience of teaching business marketing. Illustrations Versandfertig in 2-4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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The Business Marketing Course: Managing in Complex Networks - Ford, David; Gadde, Lars-Erik; Håkansson, Håkan; Snehota, Ivan
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Business Marketing Course 2e: Managing in Complex Networks - Taschenbuch

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[EAN: 9780470034507], Neubuch, [PU: John Wiley & Sons], Business & Economics|Business Communication, Business & Economics|Marketing|General

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Details zum Buch
The Business Marketing Course: Managing in Complex Networks
Autor:

Ford, David; Gadde, Lars-Erik; Hakansson, Hakan

Titel:

The Business Marketing Course: Managing in Complex Networks

ISBN-Nummer:

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students. Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. * The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. * It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. * The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors' own experience of teaching business marketing.

Detailangaben zum Buch - The Business Marketing Course: Managing in Complex Networks


EAN (ISBN-13): 9780470034507
ISBN (ISBN-10): 0470034505
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: John Wiley & Sons
271 Seiten
Gewicht: 0,531 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 14.04.2007 07:23:16
Buch zuletzt gefunden am 18.05.2017 18:40:13
ISBN/EAN: 0470034505

ISBN - alternative Schreibweisen:
0-470-03450-5, 978-0-470-03450-7


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