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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - gebrauchtes Buch

ISBN: 9780470029152

ID: 260d9b0e84ae8c7cc2fe8250bc19ab35

In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers.Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tac In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers.Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers.Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why., [PU: Wiley]

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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
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Jeremy Bullmore:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - neues Buch

ISBN: 9780470029152

ID: 8ebba5f1737874dd9e22d6b9637d2669

Apples, Insights and Mad Inventors is a collection of timeless, thought provoking observations on a range of marketing issues from one of the industry s best known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-02915-2, John Wiley & Sons Inc

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Jeremy Bullmore:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - neues Buch

ISBN: 9780470029152

ID: 8ebba5f1737874dd9e22d6b9637d2669

Apples, Insights and Mad Inventors is a collection of timeless, thought provoking observations on a range of marketing issues from one of the industry s best known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-02915-2, John Wiley & Sons

Neues Buch Buch.de
Nr. 11545886 Versandkosten:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig innerhalb von 3 Wochen, DE. (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Jeremy Bullmore:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - neues Buch

ISBN: 9780470029152

ID: 8ebba5f1737874dd9e22d6b9637d2669

Apples, Insights and Mad Inventors is a collection of timeless, thought provoking observations on a range of marketing issues from one of the industry s best known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-02915-2, Wiley John + Sons

Neues Buch Buch.de
Nr. 11545886 Versandkosten:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig innerhalb von 3 Wochen, DE. (EUR 0.00)
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Apples, Insights and Mad Inventors - Jeremy J.D. Bullmore
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Jeremy J.D. Bullmore:
Apples, Insights and Mad Inventors - gebunden oder broschiert

2006, ISBN: 9780470029152

ID: 7180467

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Details zum Buch
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Autor:

Bullmore, Jeremy

Titel:

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

ISBN-Nummer:

In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why.

Detailangaben zum Buch - Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing


EAN (ISBN-13): 9780470029152
ISBN (ISBN-10): 0470029153
Gebundene Ausgabe
Erscheinungsjahr: 2006
Herausgeber: John Wiley & Sons
164 Seiten
Gewicht: 0,336 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 14.04.2007 09:41:55
Buch zuletzt gefunden am 14.03.2017 16:04:56
ISBN/EAN: 0470029153

ISBN - alternative Schreibweisen:
0-470-02915-3, 978-0-470-02915-2


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