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Olympic Marketing - Alain Ferrand#Jean-Loup Chappelet#Benoit Seguin
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Olympic Marketing - neues Buch

2012, ISBN: 9780415587877

ID: 203687379

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.06.2012 Buch (fremdspr.), Routledge Chapman Hall, .201

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Olympic Marketing - Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand
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The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.05.2012 Buch (fremdspr.), Routledge Chapman Hall, .201

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Olympic Marketing - Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand
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Olympic Marketing The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-415-58787-7, Routledge Chapman Hall

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Olympic Marketing - Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand
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The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Olympic Marketing - Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin
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2008, ISBN: 0415587875

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The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. used books,books Books, Routledge

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Details zum Buch
Olympic Marketing
Autor:

Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin

Titel:

Olympic Marketing

ISBN-Nummer:

Detailangaben zum Buch - Olympic Marketing


EAN (ISBN-13): 9780415587877
ISBN (ISBN-10): 0415587875
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2012
Herausgeber: Taylor & Francis Ltd.
271 Seiten
Gewicht: 0,454 kg
Sprache: Englisch

Buch in der Datenbank seit 04.01.2009 23:39:51
Buch zuletzt gefunden am 28.03.2017 15:32:23
ISBN/EAN: 0415587875

ISBN - alternative Schreibweisen:
0-415-58787-5, 978-0-415-58787-7


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