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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Steven J. Andrews, David L. Jackson
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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - neues Buch

ISBN: 9780415339926

ID: 865247951

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport. Identities, Commodities and the Politics of Representation Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher>Ratgeber & Freizeit>Sport & Fitness, Routledge Chapman Hall

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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Steven J. Jackson, David L. Andrews
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[SR: 1662849], Paperback, [EAN: 9780415339926], Routledge, Routledge, Book, [PU: Routledge], Routledge, 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 496674, Cultural Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 279410, History of Sports, 10194201, Reference, 55, Sports, Hobbies & Games, 1025612, Subjects, 266239, Books, 5106747031, School Books, 3372661, Pre-school & Early Learning, 4511061031, Primary, 4511062031, Secondary, 4511064031, Vocational, 6115234031, Workbooks & Test Preparation, 1025612, Subjects, 266239, Books

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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Steven J. Jackson
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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation Sport-Culture-And-Advertising~~Steven-J-Jackson Business>Marketing Strategies>Marketing Strategies Paperback, Taylor & Francis

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Sport, Culture and Advertising - Steven J. Jackson
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Steven J. Jackson:
Sport, Culture and Advertising - Taschenbuch

ISBN: 9780415339926

Paperback, [PU: Taylor & Francis Ltd], Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods., Sport

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Sport, Culture and Advertising - Steven J. Jackson; David L. Andrews
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Sport, Culture and Advertising - Taschenbuch

2004, ISBN: 9780415339926

ID: 6804756

Softcover, Buch, [PU: Routledge]

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Details zum Buch
Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

Detailangaben zum Buch - Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation


EAN (ISBN-13): 9780415339926
ISBN (ISBN-10): 0415339928
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: ROUTLEDGE CHAPMAN & HALL
274 Seiten
Gewicht: 0,445 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.06.2007 19:05:12
Buch zuletzt gefunden am 10.12.2017 00:14:49
ISBN/EAN: 0415339928

ISBN - alternative Schreibweisen:
0-415-33992-8, 978-0-415-33992-6


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