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Marketing in Publishing (Blueprint Series) - Birn, Robin, Forsyth, Patrick
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Birn, Robin, Forsyth, Patrick:
Marketing in Publishing (Blueprint Series) - Taschenbuch

2002, ISBN: 9780415151344

ID: 425040714

The MIT Press, 2002-09-09. Paperback. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., The MIT Press, 2002-09-09, New York: Ace Books, 1962. First Edition. Mass Market Paperback. Good. - Since 1997 delivering quality books to our neighbors, all around the world!, Ace Books, 1962, Avon, 1987. 265 pages, green pictorial with red & white ltrs, yellow printers ink on edges, corners and head-heel of spine are nicked and chipped, creases on spine, store stamp on ffep, blueprints and diagrams at back of book. . 1st Printing. Mass Market Paperback. G++., Avon, 1987, PHI Learning. First edition. Softcover. New. There are many ways to define biotechnology. Sometimes biotechnology is considered to be the use of engineering principles in biology. In this book, biotechnology is any technique, technology or application that depends on or benefits from information obtained through the ability to extract, copy, modify or reintroduce the nucleic acids of an organism. An Engineering Introduction to Biotechnology is an insightful text for technical professionals. It is aimed at creating an opportunity for engineers, physical scientists, technical managers and marketers to determine if their technologies and organizations have relevant application in the life sciences. The author has more than a decade of experience in this growing field, primarily as a division leader at Lawrence Livermore National Laboratory, where his staff has conducted investigations in genomics, bioengineering, and related engineering research areas. The book caters to the needs of the non-specialists wanting to know about biotechnology by introducing the basic concepts of biology, emphasizing "omic" or "whole mass" approaches, describing large-scale applications such as DNA sequencing, and demonstrating technical successes with a few case studies of bioinstrumentation. CONTENTS: Preface. Part I: Introduction to Biology- 1. Basic Biology. 2. Nucleic Acids as the Blueprint. 3. Manipulating Nucleic Acids and Proteins. 4. An Integrated Approach for Biological Discovery. Part II: Applications and Instrumentation- 5. DNA Sequencing. 6. Detecting Nucleic Acids. 7. Protein Structure. Appendices- A. Units and Measures. B. Nonscientific Issues. Recommended Reading. Index. Printed Pages: 144., PHI Learning, PHI Learning. First edition. Softcover. New. There are many ways to define biotechnology. Sometimes biotechnology is considered to be the use of engineering principles in biology. In this book, biotechnology is any technique, technology or application that depends on or benefits from information obtained through the ability to extract, copy, modify or reintroduce the nucleic acids of an organism. An Engineering Introduction to Biotechnology is an insightful text for technical professionals. It is aimed at creating an opportunity for engineers, physical scientists, technical managers and marketers to determine if their technologies and organizations have relevant application in the life sciences. The author has more than a decade of experience in this growing field, primarily as a division leader at Lawrence Livermore National Laboratory, where his staff has conducted investigations in genomics, bioengineering, and related engineering research areas. The book caters to the needs of the non-specialists wanting to know about biotechnology by introducing the basic concepts of biology, emphasizing "omic" or "whole mass" approaches, describing large-scale applications such as DNA sequencing, and demonstrating technical successes with a few case studies of bioinstrumentation. CONTENTS: Preface. Part I: Introduction to Biology- 1. Basic Biology. 2. Nucleic Acids as the Blueprint. 3. Manipulating Nucleic Acids and Proteins. 4. An Integrated Approach for Biological Discovery. Part II: Applications and Instrumentation- 5. DNA Sequencing. 6. Detecting Nucleic Acids. 7. Protein Structure. Appendices- A. Units and Measures. B. Nonscientific Issues. Recommended Reading. Index. Printed Pages: 144., PHI Learning, London: Pan, 1990. Some reading creases to spine, which is very slightly faded. Some shelfwear and mild tanning to the pages, otherwise bright and clean. Includes a special technical infopak of blueprints by Darrel Anderson, featuring the structures of Venus Prime. . ISBN: 0-330-30634-0. First British Paperback. Mass Market Paperback. Very Good. Illus. by Cover: David Bergen. Science Fiction. Sf Science Fiction. Catalogs: Science Fiction, First Editions., Pan, 1990, Routledge. Used - Very Good. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Routledge

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Marketing in Publishing (Blueprint Series) - Robin Birn, Patrick Forsyth
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Robin Birn, Patrick Forsyth:
Marketing in Publishing (Blueprint Series) - Taschenbuch

ISBN: 0415151341

[SR: 1311018], Paperback, [EAN: 9780415151344], Routledge, Routledge, Book, [PU: Routledge], Routledge, 68, Business, Finance & Law, 268091, Accounting, 659886, Biographies & Histories, 276808, Careers, 404214, E-Commerce, 268153, Economics, 275945, Law, 268290, Management, 268203, Personal Finance, 268179, Professional Finance, 659890, Reference & Education, 268314, Sales & Marketing, 268144, Small Business & Entrepreneurship, 1025612, Subjects, 266239, Books, 275738, Languages, 251718011, Key Stages 1-4, 882456, GCSE, 882418, A & AS Level, 251719011, Parent Participation, 251710011, Grammar, dictionaries & phrasebooks, 714256, English as a Foreign Language, 276888, By Language, 1025612, Subjects, 266239, Books, 277027, Language, 277029, Braille & Sign Language, 277030, Communication, 277032, Grammar, Structure & Syntax, 277033, Handwriting, 277042, Literacy, 276885, Public Speaking, 277051, Readers, 277052, Reading Skills, 277053, Reference, 277063, Slang & Jargon, 277065, Speech, 277066, Spelling, 277068, Translation & Interpretation, 277069, Vocabulary, 59, Reference, 1025612, Subjects, 266239, Books, 277016, Library & Information Sciences, 277017, Acquisitions & Collection Development, 277018, Automation of Library Processes, 277019, Bibliographic & Subject Control, 277020, Collection Storage & Preservation, 274872, Digital Librarianship, 277022, Libraries, 277023, Library & Information Services, 277074, Library Management, 277025, Museums & Museology, 277026, Non-Book Materials, 59, Reference, 1025612, Subjects, 266239, Books, 274867, Book Industry, 277070, Publishing & Books, 59, Reference, 1025612, Subjects, 266239, Books, 276411, Social Sciences, 276412, Anthropology, 275700, Communication Studies, 496674, Cultural Studies, 496706, Discrimination & Racism, 276458, Gender Studies, 276466, Gerontology, 496654, Human Geography, 276303, Law & Disorder, 496786, Linguistics, 496644, Methodology & Research, 276533, Multicultural Studies, 276472, Reference, 276482, Social Issues, 276522, Sociology, 496662, Urban & Rural Planning, 276588, Women's Studies, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 13384091, Study Books, 251717011, Early Learning, 251712011, Schools, 251714011, A, AS level & International Equivalent Qualifications, 251715011, Undergraduate & Postgraduate, 251716011, FE & College, 13391841, Professional, 14339581, Teachers Resource, 1025612, Subjects, 266239, Books

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Marketing in Publishing (Studies in the Social History of) - Robin Birn; Patrick Forsyth
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Robin Birn; Patrick Forsyth:
Marketing in Publishing (Studies in the Social History of) - gebrauchtes Buch

ISBN: 0415151341

ID: 6116873

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies. book industry,business,business and finance,business and investing,economics,education and reference,language arts,library and information science,marketing,marketing and sales Marketing & Sales, Routledge

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Marketing in Publishing - Patrick Forsyth; Robin Birn
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Patrick Forsyth; Robin Birn:
Marketing in Publishing - gebrauchtes Buch

ISBN: 0415151341

ID: 6116873

Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies. book industry,business,business and finance,business and investing,economics,education and reference,language arts,library and information science,marketing,marketing and sales Marketing & Sales, Routledge

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Marketing in Publishing (Blueprint) - NA
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Marketing in Publishing (Blueprint) - neues Buch

ISBN: 9780415151344

ID: 687758265

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Marketing in Publishing

"Marketing in Publishing offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing is an essential resource for marketing professionals.

Detailangaben zum Buch - Marketing in Publishing


EAN (ISBN-13): 9780415151344
ISBN (ISBN-10): 0415151341
Taschenbuch
Erscheinungsjahr: 1997
Herausgeber: ROUTLEDGE CHAPMAN & HALL
172 Seiten
Gewicht: 0,281 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 29.10.2007 20:39:48
Buch zuletzt gefunden am 01.09.2017 20:47:21
ISBN/EAN: 0415151341

ISBN - alternative Schreibweisen:
0-415-15134-1, 978-0-415-15134-4


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