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Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success (Pearson Custom Business Resources) - Rick DeHerder, Dick Blatt
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Rick DeHerder, Dick Blatt:
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success (Pearson Custom Business Resources) - gebunden oder broschiert

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[SR: 1090179], Hardcover, [EAN: 9780137075430], FT Press, FT Press, Book, [PU: FT Press], FT Press, Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:   A start-to-finish system for planning and executing effective campaigns.   Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders.   Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately.   Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying t, 2656, Retailing, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684250011, Sales, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: ? A start-to-finish system for planning and executing effective campaigns. ? Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance - including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ? Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. ? Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers' understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors' conclusions, and techniques for successfully applying them. business,business and finance,business and investing,economics,industries and professions,marketing,marketing and sales,retailing,sales,sales and selling Marketing & Sales, FT Press

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Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success - Deherder, Richard / Blatt, Richard / Deherder, Rick
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Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance - including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers' understanding. Above all, it presents practical learnings that cut across "all "retail segments, with data to support the authors' conclusions, and techniques for successfully applying them. Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success Deherder, Richard / Blatt, Richard / Deherder, Rick, FT Press

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ISBN: 9780137075430

[ED: Hardcover], [PU: FINANCIAL TIMES PRENTICE HALL], Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance - including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers' understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors' conclusions, and techniques for successfully applying them. Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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Shopper Intimacy - Rick DeHerder; Dick Blatt
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Details zum Buch
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Autor:

Deherder, Richard; Blatt, Richard; Deherder, Rick

Titel:

Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

ISBN-Nummer:

(at)lt;P style="MARGIN: 0px" soNormal(at)gt;In (at)lt;I(at)gt;Shopper Intimacy(at)lt;/I(at)gt;, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually (at)lt;I(at)gt;think(at)lt;/I(at)gt;, (at)lt;I(at)gt;feel(at)lt;/I(at)gt;, and(at)lt;I(at)gt; act(at)lt;/I(at)gt; in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REAP), a rigorous, complete methodology for transforming this knowledge into winning campaigns, products, and formats.(at)lt;/P(at)gt;

Detailangaben zum Buch - Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success


EAN (ISBN-13): 9780137075430
ISBN (ISBN-10): 013707543X
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: FINANCIAL TIMES PRENTICE HALL
256 Seiten
Gewicht: 0,478 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 03.10.2010 12:41:18
Buch zuletzt gefunden am 19.05.2017 13:50:11
ISBN/EAN: 013707543X

ISBN - alternative Schreibweisen:
0-13-707543-X, 978-0-13-707543-0


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